Inside How Figma Builds AI Products | Yuhki Yamashita (CPO Figma)
Channel: Peter Yang
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Duration: PT2156S
Read a transcript preview of “Inside How Figma Builds AI Products | Yuhki Yamashita (CPO Figma)” from Peter Yang, uploaded on 2024-04-28.
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Language: English (original, YouTube automatic captions)
[0:00] one of the things that I think is really
[0:01] helpful for a PM is to realize that you
[0:03] know the way that they can help a
[0:04] designer is actually to think about the
[0:06] constraints that are producing a
[0:08] particular design because sometimes like
[0:10] a design might not make sense but it
[0:12] might be because the designer is
[0:13] operating under the wrong constraints
[0:15] maybe they have to stick to this design
[0:16] system or they're limited what they're
[0:18] able to explore because they've been
[0:19] told that they have to kind of like just
[0:21] stick to these box or there's some
[0:23] feasibility thing so that's one thing I
[0:25] think a lot about and encourage DMS to
[0:27] think about which is like hey like you
[0:29] can be a partner even as you're
[0:31] critiquing a design by kind of
[0:33] critiquing the constraints rather the
[0:34] design itself so that's kind of one
[0:36] thing I I think about and then you know
[0:39] the other thing is like really speaking
[0:41] in the language of users right like when
[0:43] I think about you know some PM designer
[0:46] interactions apms are very oriented
[0:48] around goals and kpis but when I think
[0:50] about designer they're so human-
[0:51] centered and so how do you actually you
[0:53] know shift to the language more towards
[0:55] what a user is feeling or you know what
[0:58] goal they're trying to acheve or
[1:00] particular user Journey my guest today
[1:02] is Yuki Yamashita Chief product officer
[1:06] at figma Yuki and I talked about how
[1:08] figma created a culture where employees
[1:11] love their craft how they build AI
[1:14] products to solve real user problems and
[1:17] how they plan to make design accessible
[1:19] to everyone Yuki is a