This Framework Will Change How You Think about Your Career | Shishir Mehrotra (CEO Coda)

Name: This Framework Will Change How You Think about Your Career | Shishir Mehrotra (CEO Coda)
Uploaded: 2024-09-08
Duration: 2832 s
Channel: Peter Yang
Description: Read a transcript preview of “This Framework Will Change How You Think about Your Career | Shishir Mehrotra (CEO Coda)” from Peter Yang, uploaded on 2024-09-08.

Channel: Peter Yang

Uploaded: 2024-09-08

Duration: PT2832S

Read a transcript preview of “This Framework Will Change How You Think about Your Career | Shishir Mehrotra (CEO Coda)” from Peter Yang, uploaded on 2024-09-08.

Transcript preview

Language: English (original, YouTube automatic captions)

[0:00] he says sure I just I I think I think

[0:01] you're wrong about this and I said why

[0:04] what am I wrong about and he said I

[0:05] think you've misunderstood the problem

[0:07] so the problem actually has nothing to

[0:09] do with the product or the buying

[0:11] experience or anything the problem is

[0:13] the name the problem is is that the name

[0:16] of the product and I said what does that

[0:17] mean and he says but you call skippable

[0:19] ADS but like whose value proposition is

[0:22] skippable ADS it's a value proposition

[0:24] to the end user but who pays for

[0:25] advertising The Advertiser pays for

[0:27] advertising why would an Advertiser want

[0:29] their ad to be skipped it's like

[0:30] reinforcing all the worst nightmares

[0:32] about what's happening to their ads is

[0:34] that people aren't paying any attention

[0:35] to them and it's just a really bad way

[0:37] to frame in the problem so he said I

[0:39] think I'm not going to focus on the

[0:41] engineering getting the product ship or

[0:42] so on I'm just going to focus on the

[0:43] name and my first reaction was this is

[0:45] what I get for putting a salesperson

[0:47] into product this is you know this was a

[0:50] a uh clearly not going to work out and

[0:53] it turned out he was totally right so

[0:55] they they rename the product to True

[0:56] view so the the value proposition is you

[0:59] only pay for True views from the sales

[1:02] team perspective this went from being

[1:03] the product that the sales team didn't

[1:05] ever want to talk about to the number

[1:07] one most requested topic for the sales

[1:09] conference the following year the

[1:11] product went from Z to a billion dollars

[1:12] in about 18 months it was one of like

[1:14] fastest gr