A YouTube Expert Exposed My Mistakes – Here's What I Learned

Channel: Tiago Forte

Uploaded:

Duration: PT865S

Read a transcript preview of “A YouTube Expert Exposed My Mistakes – Here's What I Learned” from Tiago Forte, uploaded on 2025-07-22.

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Language: English (original, YouTube automatic captions)

[0:00] Your thumbnail could be clickbait. Do

[0:02] the thumbnails have to do with each

[0:04] other?

[0:06] >> It's a very bad signal.

[0:07] >> You know, this this is really true. I

[0:08] >> You're losing 60% of the audience in the

[0:11] first 30 seconds. So, you're killing

[0:14] your algorithm. There's no clarity on

[0:17] the idea behind the video.

[0:18] >> But as the creator, my best ideas happen

[0:22] spontaneously.

[0:23] >> I will say something that might be

[0:26] hard to hear. I had no idea what I was

[0:29] getting into. Meet Eloisea Wolf. She

[0:31] worked at YouTube for years and now

[0:33] helps creators build milliondoll

[0:35] channels. I worked with a channel that

[0:38] went from 10,000 subscribers to 5

[0:41] million.

[0:41] >> And when I applied her strategies to my

[0:43] next video, it became one of my best

[0:45] performers ever.

[0:46] >> That is the game of YouTube.

[0:48] >> And today I am sharing her entire

[0:50] consultation with you.

[0:55] I am here with my friend and top YouTube

[0:58] expert Eloa Wolf. Say a little bit about

[1:02] your previous career, how you got into

[1:04] YouTube consulting, what you do now.

[1:06] >> I come from a very long career in tech

[1:09] marketing. Worked 25 years and over 25

[1:12] countries. The last few years before I

[1:15] left the corporate world, I was nine

[1:16] years at Google, the seven years in SMB

[1:19] marketing and two years at YouTube. Now

[1:21] I'm a consultant. I work with creators

[1:24] that do launches using YouTube or I work

[1:27] with smaller channels that have a very

[1:29] strong audience and that monetize

[1:31] through selling books or digital

[1:33] products.

[1:34] >> Uh we have our YouTube team. These are

[1:35] the people who actually really work on

[1:37] the nuts and bolts a

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