Burger King US President on Sales Turnaround
Channel: Bloomberg Television
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Read a transcript preview of “Burger King US President on Sales Turnaround” from Bloomberg Television, uploaded on 2026-10-31.
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Language: English (creator captions)
[0:00] First of all, 8.4% is phenomenal growth for, any sort of, company in your peer group
[0:05] here. Give me a sense, though, as to what is actually driving that. Are you seeing
[0:10] sort of the same customer come in and buy more? Are these people who had maybe
[0:15] never been in a Burger King or had abandoned Burger King in the past and are
[0:18] coming back?
[0:19] I I think it's the latter. The the people that had abandoned Burger King are coming
[0:23] back. They abandoned Burger King for good reason. Mhmm. I did the same myself about twenty
[0:27] five years ago.
[0:28] Yeah.
[0:28] And, they're coming back, and it's a nostalgic latent love that they're finding again. Mhmm. And
[0:35] the reason that they used to come to Burger King is there again.
[0:38] What what is actually bringing them back in? Because there's been a lot of talk about
[0:43] Burger King's footprint, the quality of the stores, the approach to marketing. A lot of things
[0:49] that for years seem to have turned the consumer off of Burger King in favor of
[0:54] other things. What has actually changed?
[0:56] Yep. And that was probably for the better part of two decades. Mhmm. And about five
[1:00] years ago, I think we had a moment where we looked in the mirror and said,
[1:03] hey. We've let Americans down and Canadians down, and it's time to fix that. And so
[1:08] there's been significant investment by our franchisees and by ourselves back into the restaurants, a recommitment
[1:16] to the guest experience and operations. Mhmm. We've moved on from some franchisees to new owner
[1:23] operator franchisees, And that foundation