The $1M Lesson: Why I'm Pivoting Back to You

Name: The $1M Lesson: Why I'm Pivoting Back to You
Uploaded: 2026-01-13
Duration: 1066 s
Channel: Tiago Forte
Description: Read a transcript preview of “The $1M Lesson: Why I'm Pivoting Back to You” from Tiago Forte, uploaded on 2026-01-13.

Channel: Tiago Forte

Uploaded: 2026-01-13

Duration: PT1066S

Read a transcript preview of “The $1M Lesson: Why I'm Pivoting Back to You” from Tiago Forte, uploaded on 2026-01-13.

Transcript preview

Language: English (original, YouTube automatic captions)

[0:00] We made over a million dollars this year

[0:02] and we decided to pull the plug on it.

[0:04] This is the story of what happened.

[0:09] At the start of 2025, after a pretty

[0:12] disastrous 2024 for the business, I

[0:15] declared it the year of profitability.

[0:18] And now I can say we did it. 2.15

[0:21] million in revenue, about 650,000 in

[0:25] profit. And looking back, I can say

[0:26] there were really three decisions that

[0:28] made it possible. The first was that we

[0:31] launched a brand new high ticket

[0:34] cohort-based program called Second Brain

[0:36] Enterprise, which really tapped into the

[0:39] just incredible demand that we're seeing

[0:42] around AI education in general, but

[0:44] especially for businesses where there's

[0:46] not much available yet. The second key

[0:48] decision was to keep the team small and

[0:51] lean. With the help of AI, we can grow

[0:54] the business and produce some pretty

[0:56] incredible results without having to

[0:58] hire. and that's really helped the

[0:59] finances as well. The third key decision

[1:02] is that we kept growing and cultivating

[1:04] our existing sources of revenue such as

[1:07] our self-paced courses, my books, our

[1:09] membership. The whole building a second

[1:11] brain book and ecosystem which is preAI

[1:15] has continued to grow really strongly.

[1:17] My book, Building a Second Brain,

[1:19] reached 400,000

[1:22] copies sold this year across all

[1:24] countries and languages and formats,

[1:26] which so far exceeds the most wild goal

[1:30] that I had for that book that I'm just

[1:32] incredibly grateful for it. But the real

[1:34] story here is actually YouTube. See,

[1:37] more than 3 years ago, I made this

[1:40] decision and I declared that we were