New Balance CEO Joe Preston on NYC Marathon Partnership
Channel: Bloomberg Television
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Read a transcript preview of “New Balance CEO Joe Preston on NYC Marathon Partnership” from Bloomberg Television, uploaded on 2026-10-31.
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Language: English (original, creator captions)
[0:00] It's a few blocks away from Central Park, which of course will become the
[0:03] focal point of the 2026 New York City Marathon in less than 72 hours.
[0:07] You are the official apparel partner with this marathon.
[0:12] I'll talk to me a little bit about what that actually means for New Balance as a
[0:15] business. Well, thanks for having me.
[0:17] And New Balance, you know, running is at our core.
[0:20] And, you know, so now we've been the sponsor of this race for now, 11 years.
[0:25] This is the culmination. But there are a number of events, all
[0:28] during the year that we partner with New York Road Runners who puts on all these
[0:32] events. And we're proud to be a partner of it.
[0:34] It's a great opportunity for us to showcase to all these runners, you know,
[0:38] our products and our experiences, and hopefully they come away with a great
[0:41] experience of being here in New York and with our brand.
[0:44] Give me a sense here. Is this more just a promotional event
[0:47] for New Balance or is it a revenue generator?
[0:50] You mentioned 11 years. You took this over from Asics, uh, back
[0:53] in the day and have really entrenched yourself here and in other marathons
[0:57] around the world. We think it's a central part of our
[1:00] brand. It's no question about that.
[1:02] We have over 300 associates that are in the city this week, including 200 retail
[1:07] associates that will be work in Javits. When they open that up in a couple of
[1:10] hours, and it's just mayhem, with 100,000 at least coming through those
[1:13] doors over the next three days, over the next three days.
[1:16] So we'll talk about the expo