Founder Mode Lessons from Instagram, Airbnb, and Coinbase | Sanchan Saxena
Channel: Peter Yang
Uploaded:
Duration: PT2687S
Read a transcript preview of “Founder Mode Lessons from Instagram, Airbnb, and Coinbase | Sanchan Saxena” from Peter Yang, uploaded on 2024-10-13.
Transcript preview
Language: English (original, YouTube automatic captions)
[0:00] this is the biggest difference that I
[0:01] see in many companies verus Airbnb and
[0:03] apple that marketing and product
[0:05] management are cohesively embedded
[0:07] together every does two releases in a
[0:09] year and the reason they do that is they
[0:11] work backwards from a narrative that
[0:13] they want the customer to experience
[0:16] rather than forward from the MVPs that
[0:18] 16 different teams can ship right so
[0:20] typically this is what happen right
[0:21] there three or four different teams that
[0:22] are shipping some parts of it and the
[0:24] user journey is broken let's say the
[0:25] user journey is sign up and it requires
[0:27] five different teams to work together
[0:28] one team says I can do this much the
[0:30] other team say I can do this much other
[0:31] team says I can do this much the entire
[0:33] user Journey looks crappy it goes like
[0:35] this right but in case of do is we'll
[0:38] first design the user experience Journey
[0:40] the promises that they want to feel and
[0:42] then we're going to challenge the teams
[0:44] to rise up to that narrative so at the
[0:46] beginning of that year we will sit down
[0:47] and say okay next June we want the
[0:49] customer to experience and feel the
[0:51] following things from Airbnb if when I
[0:54] book and travel at Airbnb I feel
[0:56] extremely safe if something goes wrong
[0:59] I'm able to actually report that stuff
[1:01] very easily and protect myself as an
[1:03] example and then every team would be
[1:05] challenged to say look guys you got this
[1:06] much time time is immovable the time is
[1:08] the same time but now your job is to
[1:10] rise up to the occasion and build the
[1:11] most amazing experience that you can
[1:14] together as te