World News Tonight (ABC) - 1985-03-02

Channel: malgent

Transcript

Language: English (original, YouTube automatic captions)

[0:05] From ABC News, this is World News

[0:09] Saturday. Now, from our Washington

[0:12] headquarters, here's Kathleen Sullivan.

[0:15] Good evening. Secretary of State George

[0:17] Shultz met today with Nicaragua's

[0:19] President Daniel Ortega to discuss the

[0:20] war between US-backed rebels and the

[0:22] Sandinistas. The talks took place in

[0:24] Montevideo, Uruguay, where both men

[0:26] attended yesterday's inauguration of

[0:28] Uruguay's new civilian president. As

[0:30] John McWethy now reports, little was

[0:32] accomplished at today's meeting that

[0:33] almost didn't take place at all.

[0:36] Secretary of State George Shultz and

[0:38] Nicaraguan President Daniel Ortega

[0:40] talked for nearly an hour this morning

[0:42] here in Uruguay. When they emerged,

[0:44] Shultz acknowledged that they had

[0:46] accomplished almost nothing beyond

[0:47] restating positions each side has made

[0:50] in public many times before. At a press

[0:52] conference later in the day, Shultz

[0:54] dismissed Nicaragua's peace initiative,

[0:56] Ortega's offer to suspend further arm

[0:58] shipments to Nicaragua, and to remove

[1:00] 100 Cuban military advisers by the end

[1:02] of the year.

[1:03] We compute

[1:06] that if they have 100 Cubans leave by

[1:09] the end of 1985, which was what they

[1:12] said,

[1:14] it would take until the middle of the

[1:16] next century for all the Cubans to have

[1:18] left at that rate. Shultz was asked if

[1:20] Ortega's recent concessions were not at

[1:22] least a positive gesture. It has to fall

[1:25] in the category of doing something very

[1:27] bad

[1:29] and then saying you're going to stop

[1:30] doing it,

[1:32] and everybody cheers. I mean,

[1:34] so that's a gesture, but it's a it's a

[1:36] peculiar kind of gesture.

[1:39] Shultz and Ortega last met 9 months ago

[1:41] and agreed at that time to open private

[1:43] discussions between the US and

[1:45] Nicaragua. Today, Shultz said he saw no

[1:48] reason for those private talks to

[1:49] continue, that negotiations must be done

[1:52] only through the four-nation mediation

[1:54] effort called Contadora. Recognition of

[1:56] that, he said, may have been the one

[1:58] positive achievement of today's talks.

[2:00] Ortega, who has been greeted by the

[2:02] people in the streets of this democracy

[2:04] as a conquering hero, in sharp contrast

[2:06] to Schultz's reception, held his own

[2:08] press conference to accuse the US of

[2:11] trying to hold up whatever chances there

[2:12] are for peace by refusing to continue

[2:15] talking directly to Nicaragua.

[2:17] Ortega said that American intelligence

[2:19] estimates that there are thousands of

[2:21] Cuban military advisers in Nicaragua is

[2:23] a quote big lie. He said he will remove

[2:26] what Cuban military advisers there are

[2:28] in his country when the United States

[2:30] gets its troops out of El Salvador and

[2:32] Honduras.

[2:33] John McWethy, ABC News, Montevideo,

[2:36] Uruguay.

[2:37] While Schultz and Ortega were meeting in

[2:39] Uruguay, leaders of some of the

[2:40] US-backed Contras were meeting in Costa

[2:42] Rica trying to patch up the factional

[2:44] infighting that's divided their cause.

[2:46] They also offered something of an olive

[2:48] branch to the Sandinistas along with a

[2:50] new threat. John Quinones is our report.

[2:54] They gathered in a quiet neighborhood on

[2:56] the outskirts of San Jose, about 50

[2:58] Nicaraguan dissidents including

[3:00] opposition leaders who've been feuding

[3:02] for years. This time they sat together

[3:04] and signed a unity pact calling for a

[3:07] peaceful dialogue with the Nicaraguan

[3:08] government. It says to the Nicaraguan

[3:11] government, this is the last opportunity

[3:14] we have to solve the crisis through a

[3:17] civilized way.

[3:19] Let's Let's sit down and talk.

[3:22] Some of the biggest names of Nicaraguan

[3:24] exiles signed the agreement including

[3:26] leaders of two separate rebel groups

[3:27] fighting to overthrow the Sandinista

[3:29] government. But perhaps the best known

[3:32] anti-Sandinista guerrilla leader Eden

[3:34] Pastora was not here. His

[3:36] representatives in Costa Rica said he

[3:37] was not invited to join the group and

[3:40] they did not know whether he would sign

[3:41] the agreement. With the exception of

[3:43] Pastora, the rebels have agreed to lay

[3:45] down their arms if the Nicaraguan

[3:47] government agrees to certain conditions.

[3:50] Among them, a guarantee of respect for

[3:52] human rights in Nicaragua, freedom of

[3:54] the press and religion, new democratic

[3:57] elections, and general amnesty and

[3:59] pardon for all political crimes in

[4:01] Nicaragua. It seems like you're asking

[4:03] for a lot.

[4:04] That is what any civilized country has.

[4:09] The Reagan administration has been

[4:11] urging the Nicaraguan dissidents to get

[4:13] their act together and form a united

[4:15] front against the Nicaraguan government.

[4:17] At stake is $14 million in renewed

[4:20] congressional aid for the rebels. Today,

[4:22] the dissidents may be talking about

[4:24] peace, but they're getting ready for

[4:26] more fighting. John Quinones, ABC News,

[4:29] San Jose, Costa Rica.

[4:31] In southern Lebanon today, Israeli

[4:33] troops launched their biggest raid yet

[4:35] on a Shiite Muslim stronghold in

[4:37] Maracay. One man was killed, several

[4:39] homes destroyed. Shiite leader Nabih

[4:41] Berri immediately vowed to retaliate by

[4:43] attacking Israeli villages in the

[4:45] Galilee.

[4:47] Artificial heart recipient Murray Hayden

[4:48] undergoes surgery because of internal

[4:50] bleeding. We'll have more on that in

[4:51] just a moment. And also coming up later

[4:53] in this broadcast, media analyst Jeff

[4:55] Greenfield examines what appears to be

[4:58] another hostile takeover bid aimed at

[5:00] CBS, this time by cable television's Ted

[5:02] Turner.

[5:04] We'll look at New York's latest

[5:05] father-son act, Yankee manager Yogi

[5:07] Berra and shortstop Dale Berra. Jack

[5:09] Whitaker will have that story.

[5:12] And also tonight, Jed Roe reports on the

[5:14] big demand for big names to appear in

[5:16] television commercials and whether

[5:17] celebrities really help rack up big

[5:19] profits for advertisers.

[5:24] World News Saturday, brought to you by

[5:27] Kellogg's Corn Flakes.

[5:31] Want to build a super day? Then start

[5:33] with a one great taste that makes a

[5:35] super bowl of cereal, Kellogg's Corn

[5:37] Flakes. Just think of crispy golden

[5:39] flakes.

[5:40] >> Delicious, crunchy flakes of corn.

[5:42] >> So pure and simple, just can't wait.

[5:44] >> Low in sugar, loaded with vitamins and

[5:46] iron. So good for you, don't hesitate.

[5:49] For a super bowl of our most nutritious

[5:51] corn flakes ever.

[6:01] It seems the more time you spend making

[6:03] money, the less time you have to deal

[6:05] with it. The hours you keep is the

[6:07] reason for the hours we keep.

[6:09] At the Sears Financial Network Center,

[6:11] we're open nights, weekends, every hour

[6:13] Sears is open. With the expert help of

[6:16] Dean Witter Investments, Coldwell Banker

[6:19] Real Estate, and Allstate Insurance, be

[6:21] sure to stop in at Sears for the expert

[6:23] help that's available when you are.

[6:26] The Sears Financial Network, trust us to

[6:28] make it work for you.

[6:31] Internal bleeding troubling artificial

[6:33] heart recipient Murray Hayden has forced

[6:35] doctors to take him into the operating

[6:37] room for exploratory surgery. The

[6:39] surgery began at 5:00 Eastern time. So

[6:41] far no word on the world's third

[6:43] artificial heart recipient.

[6:45] Federal health officials today announced

[6:47] the licensing of a new screening test

[6:49] for AIDS to protect the nation's blood

[6:51] supply. Test kits are now being sent to

[6:53] blood banks all around the country. But

[6:55] as Rita Flynn reports, they aren't in

[6:57] time for scores of victims.

[6:59] For Ann Asaro, an 80-year-old

[7:02] great-grandmother, and Sister Romana

[7:03] Marie Ryan, a Catholic nun, the AIDS

[7:06] breakthrough is too late. Both died from

[7:09] the AIDS virus passed on in blood

[7:11] provided by the Irwin Memorial Blood

[7:12] Bank, the only one in San Francisco.

[7:15] So far 162 people have been exposed to

[7:18] AIDS through the bank's infected supply

[7:20] that's turned blood transfusions into

[7:21] Russian roulette.

[7:23] But in Washington today, the

[7:25] announcement there's hope. This test is,

[7:27] in fact,

[7:29] the answer to the prayers of thousands

[7:30] of Americans facing surgery or otherwise

[7:34] requiring blood.

[7:35] In the new test, samples turn yellow

[7:38] indicating AIDS antibodies are present,

[7:40] a warning the blood must not be used.

[7:42] Government officials claim the test is

[7:44] 93 to 97% accurate to screen out risks,

[7:48] but again and again they emphasize the

[7:50] measure does not diagnose AIDS. It's

[7:52] important to note that even when you get

[7:55] a positive test that's confirmed, that

[7:59] does not mean that a person is destined

[8:01] to get AIDS.

[8:02] 3/4 of all AIDS victims are homosexuals,

[8:04] and in San Francisco today there were

[8:06] protests against the blood screening

[8:07] test by those worried it's a mark for

[8:09] life. There are not civil rights

[8:11] guarantees to protect your

[8:13] confidentiality. You may lose your

[8:15] medical insurance. You may lose your

[8:17] employment. Research to find a 100%

[8:20] effective test will continue, but in the

[8:21] meantime the new measure licensed today

[8:23] will be widely available within 2 to 6

[8:25] weeks, and within 3 months its use is

[8:28] likely to be required by federal law.

[8:30] Rita Flynn, ABC News, Washington.

[8:33] NASA has canceled the next mission of

[8:35] the space shuttle Challenger because of

[8:37] electrical problems with the shuttle's

[8:39] cargo, a 100 million-dollar satellite.

[8:41] The cancellation postpones indefinitely

[8:43] the flight of that satellite and of Utah

[8:45] Senator Jake Garn who was to become the

[8:47] first congressman in space.

[8:51] President Reagan is just 6 weeks into

[8:53] his new term, and already pollsters and

[8:54] politicians are trying to figure out who

[8:56] will replace him 4 years from now. In a

[8:58] survey of delegates to the Conservative

[9:00] Political Action Conference here in

[9:01] Washington, New York Congressman Jack

[9:03] Kemp was the surprise favorite for the

[9:05] 1988 Republican nomination. He edged out

[9:07] Vice President George Bush 39 to 35%.

[9:11] President Reagan seems to believe that

[9:12] no matter who the nominee is, the

[9:13] Republicans will keep the presidency.

[9:16] Last night he told conference delegates,

[9:18] "Conservative thought is in the

[9:19] mainstream now." And he took the

[9:21] opportunity to slam the Democrats who

[9:23] are in West Virginia this weekend trying

[9:24] to get their house in order.

[9:27] The other side is virtually bankrupt of

[9:30] ideas.

[9:33] It has

[9:35] It has nothing more to say, nothing to

[9:38] add to the debate.

[9:39] It has spent its intellectual capital,

[9:42] such as it was.

[9:44] And it has done its deeds.

[9:48] This is Charles Gibson in West Virginia.

[9:50] It's not just the president. The newest

[9:52] fad for Democrats is getting together to

[9:54] talk about what bad shape their party is

[9:56] in. This time, 135 House Democrats

[9:59] riding a luxury train to a luxury

[10:01] resort, a weekend at the opulent

[10:03] Greenbrier, a resort built around the

[10:05] healing waters of mineral springs in

[10:07] West Virginia. A big white house, as one

[10:09] speaker said, and it's been a long time

[10:12] since Democrats have been near a big

[10:13] white house.

[10:15] Democratic Party's alive and well.

[10:17] Right is the eternal optimist. Others

[10:19] aren't so optimistic. Those who came to

[10:21] talk to the Democrats didn't agree they

[10:22] have nothing more to say, just that

[10:24] they're not saying it effectively

[10:25] enough. Charlie, the Democrats are are

[10:27] in trouble. They're on their way to the

[10:28] Smithsonian, as an endangered species.

[10:31] Instead of saying, "Let me tell you

[10:32] what's wrong. Let me tell you, it's

[10:34] awful. It's terrible out there." Well,

[10:35] people get tired of hearing things are

[10:36] terrible and awful. The president

[10:38] swamped them. That doesn't mean the

[10:39] whole world is caving in on them. So,

[10:41] they communicate what they stand for.

[10:43] And what they stand for is America

[10:45] first. I hate to use that line, but jobs

[10:47] in America.

[10:49] Those here agree that the party needs a

[10:51] new plan, a new approach, a change from

[10:54] the New Deal coalition politics that for

[10:56] so many years has papered over the

[10:58] differences in the Democratic Party

[11:00] factions. But what plan? What approach?

[11:03] If anyone can use the healing waters

[11:05] here, it's the Democrats.

[11:07] Charles Gibson, ABC News, White Sulphur

[11:09] Springs, West Virginia.

[11:11] In his radio address today, President

[11:12] Reagan told Congress if it doesn't have

[11:14] the political courage to make budget

[11:16] cuts, it should give him constitutional

[11:17] authority to veto individual portions of

[11:20] spending bills. Meanwhile, in New York,

[11:22] 20 big city mayors attacked the

[11:24] president's proposed domestic cuts. They

[11:26] called the president's budget a ruinous

[11:28] financial bomb that's being dropped on

[11:30] our cities, and they called for a march

[11:31] on Washington later this month to

[11:33] dramatize their plight.

[11:41] There are lots of furnaces you can

[11:42] choose for your home. But for the most

[11:44] efficient energy, forget all but the gas

[11:46] furnaces. And to cut energy costs

[11:48] further, consider only the

[11:49] high-efficiency gas furnaces. Of those,

[11:52] only one has advanced pulse technology,

[11:55] the Lennox Pulse furnace. It will make

[11:58] your heating more efficient. Take it

[12:00] from Dave Lennox. You can save a lot of

[12:01] gas with a Pulse. Attaboy, Dave.

[12:06] Gas, America's best energy value.

[12:11] Cheer up, honey. Things will work out.

[12:14] I'll see you.

[12:16] You don't feel like yourself.

[12:17] Nothing's any fun anymore.

[12:20] My mind wanders. Is your appetite off?

[12:23] I haven't slept right for weeks. Nobody

[12:25] feels right all the time. But when these

[12:27] symptoms persist, it could mean a

[12:29] serious illness, depression.

[12:31] Fortunately, depression can be diagnosed

[12:33] and treated. What did he say?

[12:36] Said he could help. A message from the

[12:37] Rorer division of Pfizer

[12:39] Pharmaceuticals.

[12:41] Cheese, glorious cheese.

[12:44] So sumptuous and luscious.

[12:47] Cheese, marvelous cheese.

[12:50] Makes everything scrumptious.

[12:53] What else is so personal? Real cheese is

[12:57] always a hit.

[13:00] Cheese, marvelous cheese,

[13:02] versatile cheese.

[13:04] Glorious

[13:06] cheese.

[13:06] Make your meals sing with real cheese.

[13:11] This Remington Micro Screen shaves as

[13:12] close as a blade or your money back.

[13:15] Look, no cord. It's rechargeable. It

[13:17] never needs a cord because this

[13:19] convenient charger stand keeps it

[13:20] continually charged. The Remington Micro

[13:23] Screen shaves as close as a blade or

[13:25] your money back. Here's why. The first

[13:27] screen shaves incredibly close. The

[13:29] second screen even closer. The Remington

[13:31] microscreen rechargeable shaver shaves

[13:34] as close as a blade or your money back.

[13:36] And the Lady Remington rechargeable, the

[13:38] perfect gift, shaves without a cord.

[13:42] For several weeks now, Senator Jesse

[13:44] Helms of North Carolina has been sending

[13:46] letters around the country saying,

[13:47] "Would you like to be Dan Rather's

[13:49] boss?" The senator and a group called

[13:51] Fairness in Media are encouraging a

[13:53] takeover of CBS network because of what

[13:56] it says is the liberal bias in its news

[13:58] division. Well, yesterday the stocks of

[14:00] CBS, ABC, and RCA, which owns NBC, all

[14:03] went up after heavy trading on rumors

[14:06] that the flamboyant Ted Turner, the

[14:07] owner of the Cable News Network, was

[14:09] also trying to take over one of the

[14:10] television networks. Media analyst Jeff

[14:13] Greenfield now joins us from New York to

[14:14] talk about this. Jeff, when you put down

[14:16] the headlines, how serious are all these

[14:17] takeover attempts? Uh I don't think

[14:19] very. The The Helms effort, Fairness in

[14:21] Media, is is primarily a political

[14:23] effort to change what they see as a

[14:24] liberal network. Their principal success

[14:26] has been to get Senator Helms attack on

[14:28] network news on all three network news

[14:30] shows last night. When you look at Ted

[14:31] Turner, yes, theoretically it's possible

[14:34] um because uh

[14:36] network stocks, like any other stocks,

[14:37] can be bought. But to play seriously in

[14:40] this league, Ted Turner and his

[14:42] partners, whoever they might be, would

[14:43] need to bring about half a billion

[14:45] dollars to investment banks to borrow

[14:47] what you need to buy that stock, which

[14:48] Wall Street analysts tell me is a three

[14:50] to four billion-dollar package. The

[14:52] money obstacle alone is very, very uh

[14:55] heavy for anybody to bear. And Jeff, you

[14:57] know, you're not talking about a

[14:58] takeover of Mobil Oil here. After all,

[15:00] you're talking about a

[15:01] government-regulated industry.

[15:03] Precisely. The The FCC, the Federal

[15:05] Communications Commission, has to okay

[15:07] the transfer of any broadcast licenses.

[15:09] They've never been faced with a

[15:11] so-called hostile takeover in history.

[15:13] We forget that all three networks are

[15:15] fundamentally run by the by the

[15:16] institutions or people who founded them.

[15:18] If the FCC decides they need to hold

[15:20] hearings on on any takeover bid, that

[15:22] alone delays things up to a year or

[15:24] more, and that could give any investment

[15:26] banker cold feet. So, the fact that it's

[15:28] a regulated industry uh puts yet another

[15:30] burden not just on Ted Turner, but on

[15:32] anyone. And he also owns a cable

[15:34] network, which makes another legal

[15:36] technicality or tricky problem uh that

[15:39] would face him. All right, let's say

[15:40] Turner or Helms uh are successful. How

[15:43] would that affect what the viewer sees

[15:44] on television? That's two very different

[15:46] questions. Senator Helms and his allies

[15:48] are out to change the way CBS or any

[15:50] network, I guess, would cover the news.

[15:52] But Ted Turner, we You work for Cable

[15:54] News Network. Ted Turner is a

[15:55] conservative manager of networks,

[15:57] however flamboyant he may be. He's not

[15:59] going to dump a highly rated anchor.

[16:00] That would cost him millions. He's not

[16:02] going to put on yacht racing instead of

[16:03] pro football just because he likes it.

[16:05] Any real takeover bid probably would

[16:07] change what we see on the air a little

[16:09] less than some of us who work for the

[16:10] media think. I think we all better sort

[16:12] of just take a deep breath. Nothing's

[16:14] changing very soon.

[16:16] Jeff Greenfield, thank you very much.

[16:18] And we'll be back with sports in just a

[16:19] moment.

[16:29] It's tax time. And you sit here alone

[16:31] and struggle for what?

[16:34] A dollar or two?

[16:37] Depending on your income, you could save

[16:39] hundreds, even thousands of dollars next

[16:42] year by sitting here right now with a

[16:44] financial planner from IDS. A written

[16:46] IDS plan lets you see the big picture

[16:49] and attack your taxes head on.

[16:51] Shouldn't you be sitting here?

[16:53] IDS, it could be the best investment

[16:56] you'll ever make.

[17:00] When you set out to create the perfect

[17:01] home, start with the windows. The

[17:04] windows more people come home to than

[17:06] any other. Andersen windows. Far more

[17:08] energy efficient than ordinary windows.

[17:11] Engineered for a life of easy openings,

[17:13] easy closings. Finished with a beauty

[17:15] that will endure for generations.

[17:18] Andersen windows and patio doors are

[17:20] built to last like the homes they're

[17:22] built into. Come home to quality. Come

[17:26] home to Andersen.

[17:29] Is there a coffee made with those

[17:31] incredible tasting beans you find in

[17:33] gourmet coffee stores?

[17:35] Oh, yes.

[17:37] The costliest, most flavorful coffee

[17:39] beans found in gourmet coffee stores

[17:41] Arabica beans

[17:42] are the very same beans used to make

[17:44] Taster's Choice a superior only Taster's

[17:48] Choice uses this gourmet blend of

[17:50] Arabica supreme. Ah.

[17:52] The more you know about coffee, the more

[17:55] you'll know why the choice for taste is

[17:57] Taster's Choice.

[17:59] Your days go by fast. Your work never

[18:03] seems to end. That's why Whirlpool

[18:06] washers and dryers are designed to make

[18:08] your world a little easier. They have a

[18:10] super wash cycle for the dirtiest dirt

[18:13] and a gentle cycle for your delicate

[18:14] knits. Whirlpool, quality appliances.

[18:17] We're making your world a little

[18:23] Whirlpool makes it easier for

[18:26] Whirlpool.

[18:30] And now sports. Many of the nation's

[18:31] leading college basketball teams wrapped

[18:33] up their regular season play today. Brad

[18:35] Daugherty's 23 points led a Frank North

[18:38] Carolina to upset fifth-ranked Duke at

[18:40] Durham.

[18:41] Also today, St. John's rebounded from

[18:43] this week's thumping by Georgetown

[18:45] beating Providence and Memphis State

[18:47] defeated archrival Louisville. One other

[18:48] college basketball note today, Bobby

[18:50] Knight who hurled a chair onto the court

[18:52] at the beginning of the Indiana-Purdue

[18:53] game last Saturday was suspended today

[18:55] by the Big Ten for one game. Turning to

[18:58] horse racing, the first major test for

[19:00] three-year-olds eligible for this year's

[19:02] Triple Crown, Proud Truth won the

[19:04] $300,000 Florida Derby by half a length

[19:07] over Irish Surf.

[19:09] Meanwhile, the leading three-year-old in

[19:11] the country, Chief's Crown, won earlier

[19:13] at Gulfstream.

[19:14] You know, horse racing isn't the only

[19:16] sports in Florida these days. The

[19:17] baseball spring training season is

[19:19] getting underway there, and the New York

[19:21] Yankees camp is looking like the set of

[19:23] All in the Family. Here's Jack Whitaker.

[19:26] Thank you, Kathleen. Fathers and sons is

[19:28] a subject that has occupied some of our

[19:30] best minds through the ages. Now,

[19:32] baseball is offering its version of this

[19:34] relationship.

[19:36] On October 8th, 1956, Don Larsen pitched

[19:39] the only perfect game in World Series

[19:41] history. His battery mate, Yogi Berra,

[19:44] displayed a rare outburst of emotion.

[19:46] Two months later, Yogi became a father

[19:48] for the third time, a son named Dale.

[19:52] In 1972, when Dale was starring in three

[19:54] sports in high school, his father was

[19:57] inducted into baseball's Hall of Fame.

[20:00] The next year, Yogi managed the New York

[20:02] Mets to the National League pennant. He

[20:04] had already led the Yankees to one.

[20:07] He was replaced as manager of the Mets

[20:09] in 1975,

[20:10] the same year Dale was beginning his

[20:12] professional baseball career with the

[20:14] Pittsburgh organization. Yogi returned

[20:17] to the Yankees in 1976.

[20:20] In the meantime, Dale had moved through

[20:21] the minor leagues and had become the

[20:23] shortstop of the Pittsburgh Pirates, a

[20:26] position he held until last December.

[20:29] Now, he's a New York Yankee, and father

[20:32] and son have been united as manager and

[20:35] player. It has never happened quite this

[20:37] way before.

[20:39] So, what are the ground rules in this

[20:41] situation? If he can play, he plays. If

[20:44] he can't,

[20:45] he doesn't. If I'm not doing the job,

[20:48] he's going to sit me down. There's no

[20:49] question about that cuz his first

[20:50] priority is to win.

[20:52] And

[20:53] if I do well, I'm going to play, and I

[20:55] think it's a good healthy situation.

[20:57] This is not a simple case of like

[20:59] father, like son. Yogi Berra was an

[21:02] original. Casey Stengel called him the

[21:04] second best Yankee after DiMaggio, even

[21:07] if he looks funny in a uniform.

[21:10] Yogi was three times the most valuable

[21:12] player in the American League, appearing

[21:14] in 14 World Series and 15 All-Star

[21:17] games. His credentials are awesome.

[21:20] However, Dale Berra handles his father's

[21:22] celebrity with ease. Uh you know, I'm a

[21:25] different person than my father. He was

[21:26] a short, obviously. He was a catcher. He

[21:28] batted left-handed. I'm right-handed. I

[21:30] play the infield. I'm tall. I mean, you

[21:33] know, there's enough pressure in this

[21:34] game already just going out there and

[21:35] playing normally without having to worry

[21:37] about what my name is.

[21:38] This union presents the Berras with an

[21:40] opportunity they've never had before. I

[21:43] never got to see him play much at all.

[21:44] Baseball, it was the only sport he

[21:46] really never saw me play because he was

[21:47] always busy working himself. Now I'll

[21:49] find out if he can play or not. The rest

[21:51] of the club will be watching, too. But

[21:53] there seems to be no animosity about the

[21:55] boss's son. Another newcomer, Ricky

[21:58] Henderson, thinks everything will be

[22:00] fine. A baseball player is playing for

[22:02] his father usually bring the best out of

[22:05] him because he want to make his father

[22:06] happy and make his father proud of him.

[22:09] And so does one of the Yankees' big

[22:10] guns, Dave Winfield.

[22:12] >> He's not his father in terms of talent.

[22:14] It's just the name.

[22:15] Uh but he's a valuable asset to the team

[22:18] because when a person knows their role

[22:19] and executes it, what more can you ask

[22:22] of him?

[22:22] So far, about the only problem seems to

[22:25] be what they will call each other. Well,

[22:27] I always call him Dale. Dale always call

[22:29] He He's the one that's going to have the

[22:30] problem with what to call me.

[22:32] Well, I still have a problem with I

[22:33] don't know whether to call him skipper,

[22:34] dad, or or or what or whatever.

[22:37] Well, whatever the outcome, this

[22:38] father-son relationship is as sturdy as

[22:41] Yogi guarding home plate against an

[22:43] oncoming base runner. And that's

[22:44] reassuring for the Yankees. On the day

[22:47] Dale Berra reported to training camp, a

[22:48] horse named Berra Berra, spelled the

[22:50] same way, was entered in the second race

[22:52] at Gulfstream. He finished first, as

[22:55] they say, laughing and paid a generous

[22:57] $60. Folks who indulge in those kinds of

[23:00] carrying on assure me that this can be

[23:02] taken as a good omen, Kathleen.

[23:05] Chuck, thank you. We'll be back with

[23:07] more in just a moment.

[23:14] Vladimir!

[23:15] Where is comrade Petrenko? What is

[23:18] commotion? This beer Petrenko buys for

[23:21] embassy. Meister Bräu, expensive

[23:24] capitalist beer.

[23:25] >> Yet, our operatives tell me is not

[23:28] expensive, only tastes expensive. Then

[23:31] what is doing with money he says he

[23:33] spends on beer? I want to buy big

[23:37] American automobile with tail fins.

[23:41] Meister Bräu, it only tastes expensive.

[23:44] Kellogg's Nutri-Grain. Dedicated to the

[23:47] ones we love.

[23:48] Okay, I know his swing has lost some of

[23:50] its zing, but to me he's still pretty

[23:53] nifty. So, no morning goes by without

[23:55] his Nutri-Grain cereal.

[23:57] Nutri-Grain has no sugar added, no

[23:59] preservatives, or cholesterol. It's full

[24:01] of the natural whole grain that's so

[24:03] good for him. And he loves that special

[24:05] Nutri-Grain taste, almost as much as I

[24:08] love you. Nutri-Grain from Kellogg's.

[24:10] Dedicated to the ones we love.

[24:15] Sunday on This Week with David Brinkley,

[24:17] the new Middle East peace initiatives,

[24:19] do they hold new hope? Guests include

[24:21] Israeli Prime Minister Shimon Peres.

[24:23] Sunday.

[24:27] Advertisers have always believed that a

[24:28] famous face will help turn handsome

[24:31] profits. That's why Ernie Pyle walked a

[24:33] mile for a Camel in the '40s, and why

[24:35] Dinah Shore saw the USA in a Chevrolet

[24:37] in the '50s. And now in the '80s,

[24:39] advertisers still rely on the celebrity

[24:42] sell. As Jed Roe reports, in the world

[24:44] of television commercials, big names are

[24:46] bigger than ever.

[24:48] People worry about getting For

[24:49] celebrities, it's the hottest exercise

[24:51] going. Call it the 60-second workout.

[24:55] What would you rather have, fat

[24:58] or muscle?

[24:59] Oh. Cher shills for health club, J.R.

[25:02] Ewing mentions unmentionables, and

[25:04] Muhammad Ali, he floats like a

[25:05] butterfly, stings like a bee, and wipes

[25:08] out roaches, ants, fleas, and puts you

[25:11] back in control.

[25:12] More and more, the face of television

[25:14] advertising is a famous face. Madison

[25:17] Avenue is demanding celebrities like

[25:19] never before, and paying some huge

[25:21] figures. Just this week, Pepsi made a

[25:23] sizable donation to Jerry's kids. Why

[25:26] are we still hoping to be a star of

[25:28] stage and screen? Come on, Mom. Let me

[25:29] put it to you this way, the money was

[25:31] good, and it's uh

[25:32] and I don't mind that I've made it.

[25:35] And you probably wouldn't mind either if

[25:37] you were paid $750,000

[25:39] for just 2 days' work. Then again,

[25:41] before Ferraro, Pepsi reportedly tried

[25:43] to get Eddie Murphy, but he turned down

[25:46] their offer of $3 million. Commercials

[25:49] pay well. Where In what business in the

[25:51] world can you go in for 1 day, 2 days,

[25:54] maybe 3 days, and make $350,000?

[25:58] And so, Marty Ingels says he's supplying

[26:00] celebrities to advertisers four times as

[26:03] often as just a few years ago. The more

[26:05] you hear, the better we sound.

[26:07] >> Don't be so sure. The public may be

[26:09] seeing celebrities more, but enjoying

[26:11] them less. Here at Video Storyboard

[26:13] Tests, they study viewer tastes. Their

[26:16] latest survey shows fewer persuaded by

[26:18] what celebrities say, and many think

[26:19] they say it just for the money. That

[26:22] skepticism includes those who make their

[26:23] money the old-fashioned way.

[26:26] They

[26:27] earned it. John Houseman's crusty

[26:30] character earned plenty for Smith

[26:31] Barney, and soon he was paid to praise

[26:33] cars, then cooking oil, even hamburgers.

[26:36] When I started doing the McDonald's, I

[26:39] think I was in dangerous territory. The

[26:41] danger, overexposure. Houseman's

[26:43] character was credible to a point. He is

[26:46] probably overexposed. He does anything,

[26:48] you know, that he can get his hands on.

[26:50] But it's hands off Another celebrity

[26:52] who's also all over the airwaves.

[26:55] >> Moms, you know how the kids love Jell-O

[26:57] pudding. And kids love Bill Cosby, too,

[27:00] as do their parents. The long-time king

[27:02] of commercials has varied his approach

[27:04] and chosen carefully. No, he's right

[27:07] again. If Bill Cosby was selling an

[27:09] underarm deodorant, it would make no

[27:11] sense at all to the public. If there's a

[27:13] poor match between the celebrity and the

[27:16] product, you're better off using your

[27:18] next-door neighbor or your kid's sister.

[27:20] But, tell your kid's sister not to hold

[27:22] her breath. Even long-time holdouts are

[27:24] now finding that the price is right if

[27:26] the audience is limited.

[27:29] Laugh is my message.

[27:32] Sorry, Michael. The medium is the

[27:33] message, and for now, the medium has

[27:35] stars in its eyes. Judd Rose, ABC News,

[27:39] New York.

[27:41] That's our report for tonight. Brit Hume

[27:42] will have more news later on the Weekend

[27:44] Report. I'm Kathleen Sullivan. For all

[27:46] of us here at ABC News, have a good

[27:47] evening.

[27:50] From Washington, this has been World

[27:52] News Saturday.

[27:55] Tomorrow, watch World News Sunday with

[27:57] Sam Donaldson for a complete look at the

[28:00] day's top stories.

[28:03] World News Saturday is a presentation of

[28:06] ABC News.

[28:10] Meet Dave and Maddie, a match made in

[28:12] heaven. I got to tell you, I love you. I

[28:15] mean, I I have always loved you. Nothing

[28:17] personal. So,

[28:19] what is it you want to tell old Dave?

[28:21] It's a romantic comedy. You're fired.

[28:24] Moonlighting premiering tomorrow at 9:00

[28:26] 8:00 Central.

[28:28] This 350 Chevy short block has been

[28:30] completely remanufactured by one of the

[28:31] oldest and largest companies in America.

[28:33] Guess who? Master Built Motors. That's

[28:34] right. It's only 249 bucks. See, the new

[28:37] parts alone would probably cost you more

[28:38] than $249. And if you install it

[28:40] yourself, well, you'll save hundreds.

[28:42] Each engine's completely remanufactured

[28:44] by Master Built, not just overhauled.

[28:46] So, where will we find a 350 Chevy short

[28:49] block for only $249 while they last?

[28:52] Master Built Motors.

[28:53] >> Master Built Motors. Master Built

[28:55] Motors.

[28:56] >> That's right.

[28:58] You should be looking forward to this

[28:59] Sunday's newspaper because there's news

[29:01] about Physicians Mutual's hospital plan.

[29:04] Now, this is the plan that pays cash

[29:06] benefits