Beyond Attention: Why Perspective is the Ultimate Resource
Channel: Tiago Forte
Uploaded:
Duration: PT703S
Read a transcript preview of “Beyond Attention: Why Perspective is the Ultimate Resource” from Tiago Forte, uploaded on 2023-11-23.
Transcript preview
Language: English (original, YouTube automatic captions)
[0:03] for most of human history the most
[0:06] scarce resource was
[0:11] space we fought Wars for land and the
[0:14] natural resources it contained Empires
[0:17] and Nations fought for every inch of
[0:20] territory and scoured the planet in
[0:22] search of material
[0:25] wealth as industrialization spread the
[0:28] biggest most influential companies were
[0:31] the ones that harvested physical
[0:34] resources oil steel railroads and
[0:38] Manufacturing were the defining
[0:40] industries of the
[0:42] time the mindset of this era was one of
[0:45] Zero Sum
[0:46] competition there were only so many
[0:49] resources only so much
[0:51] wealth if you wanted more you had to
[0:53] take it from someone but at some point
[0:56] in the 20th century things changed we
[0:59] ran ran out of space there was no more
[1:01] land no more continents to claim as the
[1:05] world started moving faster and faster
[1:07] the source of economic value shifted to
[1:10] time time became the most scarce
[1:13] resource and thus the most valuable the
[1:16] space era gave way to the time era after
[1:20] World War II we saw the rise of a
[1:22] sizable middle class they had disposable
[1:25] income but limited time outside of their
[1:28] professional careers a new generation of
[1:31] Industries arose to capitalize on the
[1:33] scarcity of time mass media Consumer
[1:36] Finance advertising television these
[1:40] industries gave us ways to fill every
[1:42] minute of the day with
[1:45] consumption the idea that time is money
[1:47] became widespread becaus