How I Built an $8M Business with 0 Employees | Justin Welsh (Solopreneur)
Channel: Peter Yang
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Duration: PT2605S
Read a transcript preview of “How I Built an $8M Business with 0 Employees | Justin Welsh (Solopreneur)” from Peter Yang, uploaded on 2024-09-15.
Transcript preview
Language: English (original, YouTube automatic captions)
[0:00] there's the path of like being very
[0:01] specific and there's the path of being
[0:03] very viral and generic I am really
[0:06] specific on solo preneurship like we
[0:08] talk about the same stuff every single
[0:10] day all the time right so as you grow
[0:13] your audience the audience that you're
[0:15] growing is specific my first product was
[0:17] $50 if they spend $50 can you deliver
[0:20] $50,000 of value and like set the stage
[0:23] for a deep future relationship for the
[0:25] next decade right you have that option a
[0:28] few years later you could do a core
[0:30] product as your audience grows and
[0:31] maintains specificity right then if you
[0:33] keep growing like me get you you know
[0:35] million followers million and a half
[0:37] across a few platforms you can drop your
[0:39] high ticket offer like I did with the
[0:40] Creator MBA because I've been feating
[0:42] the same drum for so long the reverse of
[0:45] that is when you don't have a specific
[0:47] audience when your audience is
[0:48] relatively generic when you're talking
[0:50] about things like just general
[0:52] productivity for example right
[0:55] productivity in and of itself is a thing
[0:57] but there are so many different types of
[0:58] productivity it's it can get so much
[1:00] more Niche than that and so what happens
[1:02] is you might have a harder time as your
[1:05] audience grows we don't think about that
[1:07] and we're creating our content when
[1:08] we're building our Brands we're trying
[1:09] to be entertaining and get the most
[1:11] likes it's like no be that guy be the
[1:14] guy who solves a very specific problem
[1:16] that's painful for a very specific
[1:18] company or person all right well my
[1:19] guest today is the one