The 99/1 Rule: Go From Lurker to Creator (It's Easier Than You Think!)
Channel: Tiago Forte
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Duration: PT733S
Read a transcript preview of “The 99/1 Rule: Go From Lurker to Creator (It's Easier Than You Think!)” from Tiago Forte, uploaded on 2024-05-13.
Transcript preview
Language: English (original, YouTube automatic captions)
[0:00] none of the content you consume social
[0:02] media posts books videos games none of
[0:06] that can go on your resume do they pay
[0:09] people to watch movies projectionists
[0:12] for most of us our content consumption
[0:14] far outweighs our content creation this
[0:17] is called the
[0:19] 991 rule on the internet 90% of people
[0:23] are basically just lurkers around 9%
[0:26] interact in some way and only 1%
[0:30] actively create new content I'll show
[0:31] you how to Kickstart your creative
[0:33] Journey using the curation method and
[0:36] give you my best strategies to overcome
[0:39] that initial hurdle and get started
[0:42] let's do
[0:42] [Music]
[0:50] it see I have a different perspective on
[0:54] creating for most people because I grew
[0:57] up with an artist for a father some of
[0:59] my earliest memories are of him painting
[1:02] figures and still lives in his smok out
[1:05] in the backyard for me creativity and
[1:07] art have nothing to do with the Internet
[1:10] or the Creator economy it's about a
[1:12] Timeless pursuit of artistry that people
[1:15] have been tapping into for Millennia all
[1:17] that's changed is that with digital
[1:19] tools and online networks it's far more
[1:22] accessible than ever to be an artist
[1:25] whether professionally or just in your
[1:26] spare time so why do I think this path
[1:29] is one that everyone should pursue in
[1:31] some way or another I'll give you three
[1:33] reasons creating content deepens your
[1:36] understanding of a topic and solidifies
[1:38] your own knowledge when you first read a
[1:40] book or consume any piece of content you
[1:42] feel like you understand it you feel
[1:44] like youve gained this knowledge but
[1:46] then you go to actually teach it and y