Inside How the Best AI products Grow | Brian Balfour (CEO Reforge)
Channel: Peter Yang
Uploaded:
Duration: PT2354S
Read a transcript preview of “Inside How the Best AI products Grow | Brian Balfour (CEO Reforge)” from Peter Yang, uploaded on 2024-04-14.
Transcript preview
Language: English (original, YouTube automatic captions)
[0:00] the way that I like to describe it is
[0:01] like my usage with Google it just is
[0:04] increasingly turned into feeling like
[0:06] I'm consuming empty calories it's like
[0:08] I'm just eating junk food and just
[0:11] taking down Diet Cokes and stuff versus
[0:14] taking in substantial calories so that's
[0:16] been degrading over time and then the
[0:18] second piece of the equation is people
[0:20] have had harder and harder times
[0:22] converting visitors into whatever their
[0:24] goal is whether it's a user or a
[0:25] customer and stuff and so people have
[0:27] gotten more and more aggressive on the
[0:30] conversion techniques with like massive
[0:32] popovers and all this like GED stuff
[0:35] right so both of those things have just
[0:38] fundamentally degraded the quality and
[0:39] so I could do one of two things I could
[0:41] search Google and then I could sift
[0:44] through three or four results closing
[0:46] popups and reading through terrible SEO
[0:51] you know garbage optimized intros to get
[0:54] to the Nugget that I want or I can just
[0:55] plug it into perplexity and freaking
[0:57] spits out the answer my guest today is
[1:00] Brian bfor CEO of reforge Brian and I
[1:04] did a deep dive into how four of the
[1:06] best AI products grew so fast we spoke
[1:09] about why chat GPT is investing in
[1:12] custom gpts how mid Journey grew to 200
[1:16] million annual recurring Revenue despite
[1:19] an interface that relies on Discord how
[1:21] perplexity is competing with Google
[1:23] search and how LinkedIn collaborative
[1:26] articles combines AI user growth loops
[1:30] to be the most underrated AI product
[1:32] Brian is one of the best growth leaders
[1:34] out there so I hope you enjoy our
[1:36] conversatio