CBS Evening News Online Edition - 2004-09-29

Channel: malgent

Transcript

Language: English (original, YouTube automatic captions)

[0:00] Hello, I'm Dan Rather and welcome to the

[0:02] CBS Evening News online edition. Just

[0:05] ahead, the situation in Iraq. Is it or

[0:08] is it not worse than the American people

[0:10] have been told? Also, a look at what

[0:13] went wrong in the test of a private

[0:15] spacecraft. And a report on how

[0:18] advertisers are using medical science

[0:20] now to see inside consumers heads. It's

[0:24] all starting now on the CBS Evening News

[0:27] online edition. In about 24 hours, the

[0:30] two major candidates for president will

[0:32] face off in a debate that will focus

[0:34] largely on an issue that could decide

[0:36] the election, the war in Iraq. How it's

[0:39] going, where it's going. President Bush

[0:42] insists it's going in the right

[0:43] direction. Senator John Kerry says it's

[0:46] not. What's indisputable is that the US

[0:49] death toll is rising along with the

[0:52] Iraqi insurgency. But as CBS's David

[0:55] Martin reports tonight, Bush

[0:56] administration officials insist they

[0:58] have a plan to put the insurgency down.

[1:02] US officials concede they are not

[1:04] defeating or even containing an

[1:06] insurgency which goes deeper than the

[1:08] daily attacks and kidnappings seen on

[1:10] television. The governor of Alanbar

[1:13] province has warned the US that threats

[1:15] against local officials and their

[1:16] families have brought his government to

[1:18] the verge of collapse. And it goes wider

[1:21] than the so-called Sunni triangle around

[1:23] Baghdad. A recent report prepared for

[1:26] the State Department by a private

[1:27] security firm says a general trend is

[1:30] emerging of attacks spreading into

[1:32] historically less active areas. Scott

[1:35] Taylor, a Canadian journalist who

[1:37] survived 5 days as a hostage around the

[1:39] northern city of Mosul, says the area is

[1:42] honeycombed with Mujahaden willing to

[1:44] die.

[1:44] >> I think that Mosul is probably about to

[1:46] explode in terms of uh the the

[1:49] resistance which has been fairly um I

[1:51] mean dormant up until now in that

[1:53] particular area.

[1:53] >> If the insurgency continues to get

[1:55] worse, officials say that could

[1:57] undermine public support for the war.

[1:59] But they insist they have a plan to take

[2:01] control of most of the country in time

[2:03] for nationwide elections in January.

[2:06] Iraqi Prime Minister Alawi and US

[2:08] commanders have agreed on a military

[2:10] campaign plan to root the insurgents out

[2:12] of 16 cities, sending American troops in

[2:15] first, followed by Iraqi forces. The

[2:18] campaign would begin with small cities

[2:20] and work up to major rebel strongholds

[2:22] such as Fallujah depending on how well

[2:25] Iraqi forces perform. That's the plan.

[2:28] And the Iraqi defense minister was

[2:30] quoted today as saying the campaign will

[2:32] begin next month. No one is willing to

[2:34] predict success since so much depends on

[2:36] untested Iraqi troops, but everyone

[2:39] agrees the next 3 months could be

[2:41] decisive. David Martin, CBS News, the

[2:44] Pentagon. In the sky over California

[2:47] today, it was the first leg of a race

[2:49] worth $10 million. A private manned and

[2:52] reusable rocket ship flew briefly into

[2:55] space, but once is not enough in this

[2:58] race. CBS's Vince Gonzalez reports.

[3:01] They're halfway there after a high

[3:03] anxiety scare.

[3:06] High over the Mojave Desert, the

[3:08] privately owned spaceship 1 separated

[3:10] from its launch plane and shot into the

[3:12] upper atmosphere. But the flight became

[3:14] a nailbiter when the spacecraft began to

[3:17] roll unexpectedly, corkcrewing its way

[3:19] into low orbit. Nervous ground

[3:21] controllers radioed pilot Michael

[3:23] Melville.

[3:24] >> We indeed did recommend from the ground

[3:26] that Mike uh shut the motor off because

[3:29] we were we were uncomfortable with the

[3:31] high roll rates. But Melville pushed the

[3:33] envelope, rocketing higher until he knew

[3:35] he'd hit the altitude needed to qualify

[3:37] for the first leg of the X-P prize, a

[3:39] $10 million challenge to put a private

[3:42] reusable spacecraft in orbit twice

[3:44] within two weeks. After descending at

[3:47] three times the speed of sound, faster

[3:49] than a rifle bullet, Spaceship 1 glided

[3:51] to a perfect touchdown. On the ground,

[3:54] Melville joked he rolled the craft on

[3:56] purpose regardless. He said he was

[3:58] always in control. When I got to the

[4:00] top, I got it set straight and then I

[4:03] took my little camera and took a few

[4:04] pictures out of the windows.

[4:05] >> They're calling the mission a complete

[4:07] success. They're still going to go

[4:08] analyze this to determine what exactly

[4:10] caused it to make sure they don't need

[4:12] to do something before the next flight.

[4:14] >> Spaceship 1's designers say they'll be

[4:16] ready to launch again as early as Monday

[4:18] to meet the final requirement for the

[4:20] X-P prize. Already in orbit, astronauts

[4:23] on the space station phoned in their

[4:24] congratulations. We welcome them to

[4:27] space and

[4:28] >> perhaps happy they are no longer the

[4:30] only ones on the edge of the earth.

[4:32] >> Vince Gonzalez, CBS News, Los Angeles.

[4:35] >> Advertisers are always trying to sell

[4:37] you something. They could do a better

[4:39] job of it if they knew what you liked

[4:41] and disliked. If they could get inside

[4:43] your head. Now, as CBS's Bill Whitaker

[4:46] reports in tonight's Eye America, they

[4:49] may have found a way.

[4:52] [music]

[4:54] If you think today's ads are made to

[4:56] manipulate,

[4:57] >> it can be fast.

[4:59] >> Wait till you see what the future has in

[5:01] store.

[5:02] A new breed of brain researchers is

[5:04] showing advertisers a way into our

[5:06] minds, our deepest desires. At Caltech,

[5:09] they're using MRIs to peer into

[5:12] consumers brains to see how they respond

[5:14] to everything from sunglasses to

[5:16] celebrities. It's called neuromarketing.

[5:18] >> There's a lot more going on that we're

[5:20] not aware of. Are you finding that

[5:22] there's a difference between what people

[5:23] say they like and what their brain says

[5:25] they like?

[5:26] >> Often times there is.

[5:27] >> Researcher Annette Asp

[5:30] haircut and style. She thought for sure

[5:32] her brain would light up with delight at

[5:34] the cool stuff. But look,

[5:36] >> and this is how my brain responds to the

[5:38] cool images.

[5:40] >> Almost nothing. Instead, a strong

[5:42] negative reaction to uncool things.

[5:45] >> So you're cool so that you won't be

[5:48] uncool.

[5:48] >> Exactly. Do you feel like it was reading

[5:51] your brain, reading your mind?

[5:55] >> Well, it is reading my mind. Definitely.

[5:58] >> At least that's what advertisers are

[5:59] banking on today. Figuring out what

[6:01] consumers want is hit or miss. Tapping

[6:04] into their unconscious, the promise of

[6:06] neuromarketing is advertising's holy

[6:08] grail.

[6:09] >> There's no data to show that this

[6:11] actually works.

[6:12] >> Some critics call it Orwellian. Others,

[6:14] like Dr. Daniel Rich, say it's more

[6:17] fantasy than fact. And we can tell

[6:20] generally what parts of the brains are

[6:21] is active when you're doing different

[6:23] things. But no, I can't tell you what

[6:25] you're thinking.

[6:26] >> Still, brain imaging does reveal deep

[6:28] emotions when we make choices like

[6:30] voting. At UCLA, they're studying voters

[6:33] responses to President Bush, Senator

[6:35] Kerry, and political ads like this

[6:38] classic.

[6:40] >> Guess what? Republicans and Democrats

[6:42] are different. Democrats more agitated

[6:45] by the violent images

[6:46] >> which suggests that Democrats dislike

[6:48] violence in general.

[6:50] >> It can't be that Republicans like

[6:52] violence.

[6:53] >> They're less disturbed by violence. It's

[6:55] not that they like it.

[6:56] >> Do you understand how people might be

[6:59] worried about this technology?

[7:01] >> Yeah. I guess the main point is that

[7:03] they feel they could be manipulated, but

[7:05] there is nothing wrong in first of all

[7:07] in trying to figure out whether this

[7:09] stuff works or not. Neuromarketed goods

[7:11] could be on sale next year. In this

[7:14] brave new world, an old adage applies.

[7:16] Buyer beware. [music]

[7:19] >> In Los Angeles, this is Bill Whitaker

[7:21] for Eye on America. More stories are

[7:24] just a click away, but don't forget to

[7:26] join me on television for the on air

[7:28] edition of the CBS Evening News. On

[7:31] Thursday, the so-called stealth tax.

[7:34] Millions get hit with it and want it

[7:36] changed. Where the presidential

[7:38] candidates stand in the CBS series, What

[7:41] does it mean to you?