25 Things I Believe In To Build Great Products in 12 Minutes
Channel: Peter Yang
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Duration: PT722S
Read a transcript preview of “25 Things I Believe In To Build Great Products in 12 Minutes” from Peter Yang, uploaded on 2026-01-07.
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Language: English (original, YouTube automatic captions)
[0:00] Hey everyone, I've spent over a decade
[0:02] as a product leader at companies like
[0:04] Meta, Amazon, Reddit, and Roblox. Here
[0:08] are 25 things that I believe in to build
[0:10] great products. And the funny thing is
[0:12] that what I believe in is often the
[0:14] opposite of how big companies like to
[0:16] work. All right, let's get started.
[0:18] First, speed is the only moat. Number
[0:21] one, build rapid feedback loops. The
[0:24] faster you iterate with real users, the
[0:26] better your product will likely be. You
[0:28] should be able to build a prototype in
[0:30] the morning and get user feedback by
[0:32] lunch. You should absolutely reject
[0:34] doing three rounds of internal reviews
[0:36] before talking to a real user. Number
[0:39] two, ship to concentric circles. You
[0:41] know, it's almost always a bad idea to
[0:43] ship a new product to all your users at
[0:46] once. Instead, run staff alphas and
[0:49] customer betas to catch issues and
[0:52] uplevel quality before launch. I don't
[0:54] actually know how to build great
[0:55] products without a community of beta
[0:58] users who can talk to every day to get
[1:00] feedback. Number three, small teams ship
[1:03] faster. A team of four to six full stack
[1:06] builders who are empowered to co-create
[1:08] with users and learn from failure will
[1:10] out execute a 50 person org any day of
[1:13] the week. The key word here is
[1:15] empowered. If you hire a team of A
[1:17] players, you have to give them the
[1:18] autonomy to iterate relentlessly with
[1:21] real users. Number four, iterate with AI
[1:24] first. Everyone now has an AI teammate
[1:27] who is available 24/7. So work with AI
[1:30] to summarize feedback, draft plans, and
[1:32] improve your prot