The Clint Peek Show - Lawrence Knight

Channel: Live The Dream Media

Transcript

Language: English (original, YouTube automatic captions)

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[10:38] Bold conversations,

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[10:50] following content in this show is for

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[10:55] purposes only. This is the Clint Peak

[11:00] Show.

[11:07] And we are live from downtown Morirana,

[11:11] Arizona. Good morning, America.

[11:15] I got one of my favorite people on this

[11:17] morning. Someone asked me the other day,

[11:18] Clint, you got a bunch of favorite

[11:20] people. I said, yes indeed I do. I'm

[11:21] blessed,

[11:22] >> sir.

[11:23] >> But you're definitely one of the in that

[11:26] circle. Lawrence Knight, welcome back.

[11:28] >> Hey, good morning, sir. Great to be

[11:29] here. Great to be here. Yeah.

[11:31] >> Always love your energy and

[11:33] >> it just fuels me and fires me up.

[11:35] >> Hey, we uh we're running a couple of

[11:37] minutes late cuz we were busy talking to

[11:39] EB and

[11:40] >> yeah,

[11:40] >> Bruce in the hallway. Uh and then you

[11:43] and I were on a roll and

[11:44] >> That's right.

[11:45] >> Tony's jumping from studio A to studio

[11:47] B. So

[11:48] >> that's right.

[11:49] >> Here we are. We just go hard at it the

[11:51] rest of the till the top of the hour.

[11:54] >> Uh as usual,

[11:56] >> no questions. You and I are just going

[11:58] to sit here and we're going to riff

[12:00] this.

[12:00] >> We're going to have fun. And you and I

[12:02] haven't sat down for

[12:03] >> It's been a while.

[12:04] >> It has been. Yeah, it's been Well, we

[12:07] did lunch a couple of months ago.

[12:08] >> You and I have had conversations, but

[12:11] Yeah. No, come on. It's been It's been a

[12:13] little while. Hey, guys, get ready for

[12:15] this is going to be like 120 miles an

[12:17] hour.

[12:18] >> The next 40, 50 minutes are going to be

[12:20] hardcore.

[12:21] >> That's right. That's right.

[12:22] >> Good to see you, man.

[12:23] >> Thank you, sir. Yeah, it's um there's a

[12:25] lot going on. There's a lot going on in

[12:27] my life. There's a lot going on in this

[12:29] town. There's a lot going on in this

[12:31] country.

[12:32] >> And um eyes wide open.

[12:35] >> Yeah.

[12:36] >> Right. And what I like about the energy

[12:38] I feel right now is um growth. I I feel

[12:42] growth. I

[12:44] I see

[12:47] folks struggling with it. I see people

[12:49] leveraging it. I see people leaning into

[12:52] it.

[12:52] >> I see people running from it.

[12:54] >> Yes. Yeah. And you and I spend a lot of

[12:58] time talking about leadership,

[13:00] >> which is a key ingredient to I think

[13:03] this assessment, right? we um if we were

[13:06] to you know write you know some of the

[13:08] big topics of the day if someone opens

[13:10] the news whether that's opening the

[13:12] social media I'm not sure anybody cracks

[13:14] open the black and white newspaper

[13:16] anymore but you know whether it be about

[13:18] you know conversation and topic around

[13:21] uh technology or AI um whether it be

[13:25] around the you know we're in a political

[13:26] season right now um but underneath that

[13:30] what I'm listening for is what's what's

[13:32] the problem what is people anxious

[13:36] about? What are their worries? The the

[13:38] the surface level conversation in my

[13:41] assessment is the, you know, the

[13:43] political buzzwords or the the

[13:45] technology piece. But

[13:47] >> I think if we do it proper, what we're

[13:48] listening for is what is it the problem

[13:50] we're trying to solve.

[13:52] >> Um,

[13:53] >> and that's where I believe leadership

[13:55] shows up. And um I was blessed

[13:59] several years ago to uh get some

[14:02] executive training at the Darden School

[14:03] of Business and the and the focus of

[14:06] that training was around two words

[14:08] entrepreneurialship if I can pronounce

[14:10] the word and strategy.

[14:13] to slow those words down a little bit. I

[14:16] think one of the key pieces that someone

[14:18] with that that that that new business

[14:21] mindset, the ones that make it across

[14:23] the finish line are the ones that have

[14:25] grit and belief.

[14:27] >> Mhm.

[14:28] >> But grit and belief ain't enough.

[14:30] >> No.

[14:31] >> Grit and belief is a fuel source that

[14:33] has you showing up every single day,

[14:35] showing up to the wins, showing up to

[14:37] the losses, but it's that strategic

[14:40] insight that is another piece. And so a

[14:43] few things you might need would be the

[14:45] grit, that hustle, the words that we

[14:47] find there with someone that has an

[14:49] idea, but that idea is something they

[14:51] genuinely believe in. Come hell or high

[14:54] water, right? They just show up and they

[14:57] show up when the odds are against them.

[14:59] They're they're doing something

[15:01] different than the rest of the pack.

[15:02] That's what makes their idea interesting

[15:04] or rich.

[15:06] >> Where those things could go and die is

[15:09] if it's just in the hustle. if it's just

[15:12] in the showing up, right? We've heard

[15:14] expressions around this of, you know,

[15:16] work smarter not harder. You know, that

[15:17] kind of captures what I'm talking about,

[15:20] but it's you've got to have that

[15:22] relentless pursuit, but you've got to be

[15:24] thinking about what's the strategy to

[15:27] get there. And so, I think that you get

[15:29] those kind of thought leaders at a

[15:31] table, exciting things can happen in

[15:34] which what makes it when I say happen,

[15:36] I'm talking about not occasional wins.

[15:38] I'm talking about the consistent win

[15:41] over and over and over.

[15:44] When I'm looking at performance metrics,

[15:48] the thing that I find too often is what

[15:50] I call the roller coaster. Good one

[15:53] month, bad next month, good ne it's the

[15:56] roller coaster that says that's a real

[15:59] opportunity. And so what what you want

[16:02] to see is a line, right? Either it's a

[16:05] growth line to where you need to be.

[16:06] Yeah. Jump in. Well, there is there

[16:10] isn't this this is just because at some

[16:12] point there's there's always this. Yes.

[16:15] >> On a growth. Yes. Period. Yep.

[16:17] >> It's always been that way. And the stock

[16:18] market's that way, business that way,

[16:20] life's that way. You have good days, you

[16:21] have bad days.

[16:22] >> Of course.

[16:23] >> Um,

[16:24] >> build it no matter how poorly. Zig

[16:27] Ziggler said it pretty eloquently.

[16:29] >> Yeah.

[16:30] >> Anything worth doing is worth doing

[16:32] poorly until you [clears throat] can

[16:33] learn to do it well.

[16:35] >> That's right. That's right.

[16:36] >> Right.

[16:36] >> That's right. And so, uh, passion, we

[16:39] talk about passion a lot and follow your

[16:41] passion. Actually, that's that's kind of

[16:44] it's great when you get to kind of maybe

[16:46] to our level. You can follow your

[16:47] passion. Sure. But when you're starting

[16:49] out, especially younger entrepreneurs,

[16:51] younger, you can't follow your passion

[16:53] and be successful.

[16:55] >> You better be good at what you do or

[16:57] love what you do. But that's not enough.

[16:59] That you mentioned that's the fuel,

[17:01] right?

[17:01] >> But eventually, you run out of you run

[17:03] out of fuel if you don't recharge it

[17:05] with something else.

[17:06] >> That's right. That's right.

[17:07] >> And and the the other thing that I see a

[17:10] lot is

[17:12] >> people that you mentioned strategy. Yes.

[17:15] >> They have a good idea, but there's no

[17:17] strategy to it.

[17:19] >> And I catch myself in life. Even the

[17:21] other day something was going on and

[17:24] >> and we were all digging in and everybody

[17:26] and then I'm I step back for a second

[17:29] which is what leaders should do and go

[17:31] what are we actually trying to

[17:32] accomplish here?

[17:33] >> That's right.

[17:34] >> That's right. We're, you know what, we

[17:35] had went down a rabbit rabbit hole

[17:37] without thinking about it. Yeah. And a

[17:40] lot of energy was being exerted that

[17:42] wasn't going to solve the ultimate

[17:44] problem.

[17:45] >> I got to jump into that.

[17:47] >> What we're talking about now is you have

[17:49] now an idea. You you you you've got it

[17:52] off the ground. Things are now

[17:53] happening. You've got people in seats

[17:55] to, you know, the classic Jim Collins

[17:58] from Good to Great. right people in the

[18:00] right seats heading in the right

[18:02] direction. right direction for me is the

[18:04] strategic element that I want to talk a

[18:06] little bit about today. But, you know,

[18:08] that's just foundational ground rules in

[18:12] terms of building out what you're trying

[18:13] to accomplish.

[18:15] A question that just never can be asked

[18:17] enough.

[18:19] What's the goal?

[18:20] >> Yeah.

[18:21] >> How do I know that everyone knows that

[18:23] goal? What's the goal? And how do I know

[18:26] that everyone knows that? And especially

[18:29] as something begins to come at scale,

[18:32] it's really important that whoever the

[18:34] leader is of a department of a team, you

[18:38] have to get out from behind the desk.

[18:39] You have to get into the warehouse

[18:42] >> and you just got to start asking the

[18:44] questions around what's the goal. I did

[18:46] this exercise a few years ago. I had a

[18:48] team of around 250 folks that I was

[18:51] responsible for and you know they had a

[18:53] supervisor that had about 10 10 team

[18:56] members and I just spent time going into

[18:58] each row asking that question and I and

[19:02] and when I stepped into this department

[19:04] I really wanted to start there f first

[19:06] to appreciate this question and

[19:08] [clears throat]

[19:09] >> as I expected I'd come into one section

[19:12] and I would I go what's the three most

[19:14] important things we do for our company

[19:16] and I I'd get a set of answers. Then I

[19:19] go to the next section, ask the same

[19:21] thing. By the time I was done, there was

[19:23] zero consistency.

[19:25] Even though we all walked around

[19:27] believing at some level that we're all

[19:29] doing this thing together, and you

[19:30] quickly find out that you're not. So,

[19:32] when we're looking at this, why am I

[19:34] getting a roller coaster result?

[19:36] Sometimes it's nice to stop and go,

[19:39] >> what are we doing this for? Like, what

[19:40] are we really after? It's a good

[19:42] question to ask. And it's a good

[19:44] question to ask. Um, often I think those

[19:48] that are leaders of leaders need to have

[19:51] this almost formally scheduled every

[19:53] quarter, maybe every six months,

[19:55] >> especially if you're in a growth

[19:58] element, if you're bringing in new

[19:59] talent and even if you have seasoned

[20:01] talent somewhere along the way,

[20:05] >> there can be a disconnect between what

[20:07] we're after, especially in an

[20:08] everchanging environment. So what you're

[20:11] capturing is spot on what what's the

[20:13] goal and how do I know that everyone

[20:16] knows that in order in priority

[20:19] >> the key Lawrence is being able to

[20:23] paint that picture

[20:25] >> on a regular you know who was a master

[20:26] what you just described was Sam Walton.

[20:28] >> Yeah.

[20:30] >> Especially in the early years when he

[20:32] was growing it when he had an issue say

[20:34] at the warehouse.

[20:35] >> Yeah. You know where he went? To the

[20:37] warehouse to the actual labors that were

[20:40] doing the work, not the boss.

[20:41] >> Yes.

[20:42] >> Because the boss is going to give you

[20:44] Yes.

[20:44] >> The the rosy answer in most cases,

[20:46] right? He went right down on the dock.

[20:48] Cashier issue. We're having maybe issues

[20:51] at checkout.

[20:52] >> He went to the cashiers.

[20:54] >> Yeah.

[20:54] >> Not the cashier supervisor. He went to

[20:57] the to the stand and and watched. And I

[21:01] I'm dealing with something right now.

[21:02] right now that I knew what I was going

[21:06] for. I I knew I there's X I'm going to

[21:09] do accomplish X.

[21:11] >> Yeah.

[21:12] >> Along the way while I because life's

[21:16] multi-levelled at every level,

[21:18] >> I'm bringing people in to help me with

[21:20] X.

[21:21] >> Yeah.

[21:22] >> And guess what? I got offtarget

[21:26] because of well-intentioned

[21:28] opinions, advice, or suggestions.

[21:32] The next thing you know, I wake up a

[21:34] week later, right, in the middle of the

[21:36] night going, "Wait a minute. Yeah, I'm

[21:38] chasing something else now.

[21:40] [clears throat]

[21:40] >> That wasn't the goal going in. This is

[21:42] I'm no longer pursuing X, right? I'm

[21:45] pursuing A."

[21:46] >> Yes.

[21:46] >> Or B.

[21:47] >> Yes.

[21:47] >> On the other end of the alphabet. And

[21:49] and so then that's where leadership, I

[21:52] think, has to

[21:53] >> be honest with itself.

[21:55] >> Yes.

[21:56] >> And that's the hardest part to is to

[21:57] lead yourself, right? Because it's easy

[22:00] to have someone

[22:02] feed you information no matter what role

[22:05] you play in life. Right? Right here.

[22:06] Okay. We need you to do X Y and Z.

[22:09] Right?

[22:09] >> And so you go do X Y and Z. But how do

[22:11] how do we start? Right?

[22:13] >> Where does the where does the infancy

[22:14] where's the originality into this?

[22:16] >> I want to bridge

[22:18] >> a gap between what we started talking

[22:20] about what's the goal right set by the

[22:23] vision uh the vision area of of the

[22:25] organization. These are the three most

[22:27] important things. my title

[22:29] >> to the Yep. to That's right. That's

[22:32] right. And then you said something else

[22:34] that I want to bridge to. You said

[22:36] intention.

[22:37] >> There's a quote that just keeps showing

[22:39] up in the front of my mind practically

[22:41] every day now, and it's an old one. The

[22:44] road to hell is paved in good

[22:47] intentions.

[22:49] >> Yeah.

[22:49] >> So, you have the goal.

[22:51] >> Don't you believe that's the case most

[22:53] time? Very few. I mean, yeah, there's

[22:54] some bad characters. There are some bad

[22:56] players, sure, bad actors, but most

[22:59] people have good intentions. I mean, I

[23:01] don't know what the percentage, but it's

[23:03] overwhelming.

[23:03] >> It's low. Generally speaking, you hire

[23:06] talent, you get through the interview

[23:07] process, you get someone that says,

[23:09] "Hey, I can do that or I bring a set of

[23:11] skills that can do that." Yes. But there

[23:14] is a notable gap between somewhere along

[23:17] the way leaders start to justify off of

[23:20] the good intention which is the first

[23:22] step towards running from what we're out

[23:25] here to do and we start to justify for

[23:28] too long. Well,

[23:30] >> they'll get it

[23:31] >> right.

[23:31] >> They'll get it. They'll figure they're

[23:33] smart.

[23:33] >> That's right. And that's poor coaching.

[23:36] A great book, Radical Cander, addresses,

[23:39] I think, really a proper, it's not the

[23:41] only book out there on coaching, but it

[23:43] really addresses this point

[23:45] specifically,

[23:46] tolerating good intention. But what

[23:49] that's really doing is just setting down

[23:51] pavers towards hell. Hell meaning the

[23:54] thing you don't want to go to, right?

[23:56] And and [snorts] and [clears throat] how

[23:58] many times have we said things like,

[24:00] "Well, that's a really good person, but

[24:03] >> and then we start to speak truth on the

[24:06] other side of the word but."

[24:07] >> Yeah.

[24:08] >> And we're not addressing that. So, we

[24:11] owe people

[24:13] >> quick transparent coaching. Yes.

[24:16] >> Anchored in

[24:17] >> to to use the best words to capture

[24:19] this, truth and grace. Yeah.

[24:22] >> Right.

[24:22] >> I love it. It's those two words that I

[24:24] think really elicit proper coaching.

[24:28] >> If you see me stepping away from the

[24:30] goal, whether it's in my corporate life,

[24:33] my Christian life, my fatherhood, whe

[24:36] being a husband, right, you're a mentor

[24:38] of mine, I would expect you to call me

[24:41] immediately and go, Lawrence, you

[24:43] promised some things. You said you were

[24:45] going to one, two, and three.

[24:47] >> Yeah. and just from my worldview, from

[24:49] my seat, I love you enough to tell you

[24:52] >> exactly

[24:53] >> this is what I think is going on and I

[24:55] want us to talk about it

[24:57] >> versus justifying, well, Lawrence is a

[24:59] good fella and I know he means well, but

[25:04] >> so right now we're at Anybody that's

[25:06] that's following us understands we're

[25:08] Tammy and David and I are at the patch.

[25:11] Yep.

[25:11] >> We're spending a lot of time with the

[25:12] food service and it's a it's a joy. Uh,

[25:15] someone asked me, our our mutual friend

[25:17] Craig said, "What's the best part?" I

[25:19] said, "The people." He goes, "What's the

[25:21] worst part?" I said, "The people."

[25:22] >> The people.

[25:24] >> But what we're surrounded by is a ton of

[25:26] young people.

[25:27] >> Good.

[25:28] >> Most of them their first shot.

[25:30] >> Great.

[25:31] >> And we came to the conclusion, the

[25:32] mindset within the first 30 seconds to

[25:35] come back to a word you just used. We're

[25:37] coaching.

[25:38] >> Yeah. And we're coaching and leading by

[25:41] example more than we are. Hey, here's

[25:44] what I need you to do.

[25:45] >> Yes.

[25:46] >> Okay. Here's what I need you to do, and

[25:48] I'm going to show you.

[25:49] >> Yeah.

[25:50] >> What that is.

[25:50] >> That's right.

[25:51] >> Then I'm going to I'm going to coach you

[25:52] a little bit. Then I'm going to walk

[25:54] away for a few minutes, but I'll be

[25:56] back. Yeah. And if you've got any

[25:57] questions, I'm coming at you as a coach

[25:59] because at the end of the day, I know

[26:01] we've got a short period of time because

[26:03] the season's season is short season,

[26:05] >> you know, but that for me, leadership is

[26:10] almost always coaching or teaching it

[26:13] and they're those words for me are

[26:14] interchangeable because you're you're

[26:16] you're part of it. The matter of fact,

[26:18] the best coaches are are teachers, are

[26:20] they not? Yeah, that

[26:22] >> you have

[26:23] >> especially at a young when we're talking

[26:24] about amateurs now professionals that's

[26:26] that's a little different. You've got

[26:28] you've got adults at that case that kind

[26:30] of know their roles and your job then is

[26:32] to more manage them.

[26:35] >> But the but when you're working with

[26:37] with amateurs or younger people,

[26:40] a lot of hands-on and a lot of teaching

[26:43] or coaching. The reason why

[26:44] >> a lot of patience by the way

[26:45] >> true and the reason why I think that's

[26:48] proper that you know some of the best

[26:50] coaches or leaders are or teachers is to

[26:52] be to teach something that requires you

[26:55] to commit to the content in a different

[26:57] way. As we know to to step behind a

[27:00] microphone or in front of a podium to

[27:02] stand in front of a slide deck to teach

[27:05] something you have to commit to knowing

[27:07] it. And so to stand in front of someone

[27:09] and talk about it you're going to have

[27:11] to spend hours

[27:14] understanding the material. So, it's

[27:16] pretty obvious that those that are good

[27:18] at teaching partly is their commitment

[27:21] to the content, their deeper

[27:24] understanding

[27:25] >> and to be able to explain it

[27:26] >> and then to flip it

[27:28] >> a fifth grade level.

[27:29] >> That's right.

[27:29] >> If if necessary, right?

[27:31] >> You know, because if you can't explain

[27:32] it at a fifth grade grade level, you

[27:34] don't know well enough.

[27:36] >> It starts with the elevator pitch, so to

[27:38] speak. What could you, you know, if I'm

[27:41] on floor 15 and by the time we get to

[27:43] zero, I've given you a sense of whatever

[27:46] it is I want to talk about.

[27:48] >> Getting that really tight requires again

[27:51] a lot of time at the table thinking

[27:54] about the content because you do want to

[27:56] get it to a place where you can say

[27:59] something in a in a sentence or two.

[28:01] >> Yeah.

[28:01] >> And it's a bottomless pit of

[28:04] information. You just you jump into that

[28:06] and as you dig in over and over and over

[28:09] again, you you're like, "Wow, just that

[28:12] phrase alone

[28:14] >> is you keep coming back to it." It's for

[28:16] me, you're going to it's why scripture

[28:18] for me is is is it perfectly captures

[28:21] what I'm talking about.

[28:22] >> Yeah. You can do it in in a sentence in

[28:24] eight words.

[28:25] >> In a sentence could be a pastor's

[28:27] oneyear sermon if they really wanted to

[28:29] do that for a year. You could you can

[28:31] pick elements that really capture what

[28:33] I'm talking about. The elevator pitch of

[28:36] what we're trying to solve for.

[28:37] >> You know, you hear and you've heard this

[28:40] comedians.

[28:41] >> Yeah, I worked on that joke for six

[28:43] years till I got the timing,

[28:45] >> the order of the words, music, you know,

[28:48] songs sometimes have taken years and

[28:51] years and years to perfect and get the

[28:53] right wording. Sometimes you even have

[28:54] to bring an outside doctor in

[28:56] >> to [clears throat] help you with a with

[28:58] a with a lyric or a stanza or Right. And

[29:01] I think of uh the standing on a corner

[29:03] in Winsel, Arizona, the Eagles.

[29:05] >> Yeah.

[29:06] >> They they'd been working on that song

[29:07] for years and they couldn't get the

[29:08] quite

[29:09] >> and they brought Jackson Brown in just

[29:12] for a second and he wrote that line

[29:14] standing on a corner in Winslow,

[29:16] Arizona.

[29:17] >> It's almost like we planned this

[29:19] conversation and we know we didn't.

[29:20] That's for sure. But I love how we've

[29:22] organically I think are going in the

[29:24] proper order because you just said

[29:26] something that I just got to unpack for

[29:27] a moment. So we start about

[29:29] >> what's the goal? Does everyone know it?

[29:32] From there we spent a couple of minutes

[29:34] talking about coaching, teaching, making

[29:37] sure that everyone's moving in unison.

[29:40] But now you're talking about you you

[29:42] mentioned comedians, you mentioned

[29:43] music, the word the words.

[29:48] I really believe that we create worlds

[29:52] with our words.

[29:53] >> Oh, 100%.

[29:54] >> If I wanted to create a chaotic world

[29:56] tonight, I could rush home tonight. I

[30:00] have three children. And here's a a fun

[30:02] example of what I'm talking about. One

[30:04] way I could create a world tonight is I

[30:06] could rush home, run right at my one of

[30:08] my kids and go, "Your room's a mess.

[30:11] I've told you over and over to get it

[30:13] done, etc., etc. I've now you can

[30:15] imagine what my world's going to be

[30:17] tonight. It's going to be a world of

[30:19] conflict, frustration, disappointment.

[30:21] That doesn't mean I need to not talk

[30:23] about it. Right? Here's another world I

[30:25] could create tonight. I come home, the

[30:28] first thing I say is, "So good to see

[30:30] you. Tell me about your day." And if

[30:32] that's all I do, I've created that

[30:33] world. I'm using that as images to

[30:35] describe the words coming out of my

[30:37] mouth. Create

[30:40] and it's a manifestation of something.

[30:42] >> Words paint pictures.

[30:43] >> Of course they If I use the word baby,

[30:45] do you see b a b y?

[30:47] >> No. I I [clears throat] I get a visual

[30:48] sense.

[30:48] >> You get a visual of a baby. So words,

[30:52] >> the words matter.

[30:53] >> Words paint and they're so important,

[30:55] you know. Yes. Just to your point with

[30:58] with with our when our kids were growing

[31:00] up, our daughter kept her room fairly

[31:02] clean and our son not so much. Fair

[31:04] enough.

[31:04] >> And it would drive me nuts. Yeah.

[31:06] >> I never did what you you implied, but I

[31:08] would just

[31:09] >> And you know what my mom said one day

[31:11] and it solved my problem? Close the

[31:13] door. [laughter]

[31:14] >> That's right. Right. That's right.

[31:16] >> Hey, son. Your room could use a little

[31:17] work.

[31:18] >> Yeah.

[31:18] >> But I'm not I don't see it because I'm

[31:20] not on this side of the house first off.

[31:23] >> And when I just keep your door closed, I

[31:25] won't know what's going on.

[31:26] >> And as we That's right. And as we're

[31:28] thinking about this, I because this is

[31:29] where the coaching really starts to

[31:31] accelerate, have substance. You start to

[31:34] get someone that starts to really So

[31:36] compliance is not belief.

[31:38] >> Yeah. And oftent times as a species as I

[31:41] see it I think it's we have our survival

[31:44] instinct is to typically start any any

[31:46] new idea any we you know we we as a

[31:49] species all of us resist change probably

[31:51] accurately right just over evolutionary

[31:54] time it's probably never been a good

[31:56] idea just to gleefully always say yes to

[31:59] this new idea because that ended in

[32:01] literal death often right and so over

[32:03] time we almost biologically have this

[32:07] survival instinct to say no even to

[32:11] things that we probably should say yes

[32:13] to. And so I like to always start there.

[32:15] Anytime I'm going to deposit a new idea,

[32:19] I'm already as a leader expecting there

[32:22] to be real resistance to that,

[32:24] >> right? That's okay. That's that should

[32:27] be celebrated because you don't have

[32:29] people just recklessly running off the

[32:31] off the cliff. Okay. So then where does

[32:33] that journey go?

[32:35] >> Well, compliance.

[32:37] And then from compliance which I is

[32:40] where I believe too many people set you

[32:42] then get to belief. And as a leader I

[32:45] think it's really important to

[32:47] understand amongst your much amongst

[32:50] your team who is

[32:52] >> complying or who believes us in their

[32:55] heart of hearts. And I believe we start

[32:57] going back to why I bring up this idea

[32:59] of the words matter and we create worlds

[33:02] with our words. A great coach will start

[33:06] leading with really important questions

[33:10] that really start to tackle someone's

[33:13] compliance to the idea versus their

[33:16] belief to the idea. So asking a lot of

[33:19] why questions, not a lot of what and

[33:22] how. I got to give credit to Simon

[33:23] Synynic who's great YouTube video. go

[33:26] watch it's I think it's called the

[33:27] golden circle and he expresses this idea

[33:29] of many leaders spend practically all

[33:32] their time and only their time on the

[33:35] what and the how.

[33:37] >> Why? Why is that?

[33:38] >> It's cuz it's so tangible. It's so easy

[33:40] for me to be able to physically point

[33:43] you to how we do things. I can take you

[33:46] out to the factory as the example. See

[33:48] how we're doing that or what are we

[33:50] doing? Well, here's here's the the the

[33:51] the keyboard we're touching. Here's the

[33:54] system we're using.

[33:55] But it's not the proper way to lead. And

[33:58] so to really get in this compliance to

[34:00] believe a great leader will start with

[34:03] why, right? Why are we doing this? And

[34:07] the reason why many leaders avoid that

[34:10] is it's not tangible. That's a heart

[34:12] question. And it's you're not going to

[34:15] necessarily put a KPI or a metric on

[34:19] >> why. And so going back to this idea of

[34:23] grit and vision, it's that entrepreneur

[34:27] that understands that why. It's

[34:29] something in their heart that they

[34:30] believe if they could just get out to

[34:32] the world, if they could just get it out

[34:34] to everyone, everyone would love it and

[34:37] everyone would understand the product or

[34:39] service that is going to be a solution

[34:41] for them.

[34:43] And so how we get that why in the hearts

[34:46] and minds of all of our people matters.

[34:49] so so greatly. And so getting our words

[34:52] right, asking the right questions that

[34:55] get people going,

[34:57] >> why am I doing this? Why am I even why

[34:59] am I calling this meeting in 30 minutes?

[35:01] >> Yeah. Do you think in this in this

[35:03] hypothetical and I think we both know

[35:05] the answer? I don't think very many

[35:07] people actually ever ask themselves, not

[35:10] just entrepreneurs or business leaders.

[35:12] >> Yeah.

[35:13] >> Very many people go, why am I why am I

[35:15] doing this?

[35:15] >> Right.

[35:16] >> And it could be anything in life.

[35:19] everything in life.

[35:20] >> Why am I eating this? It's 9:00 at

[35:22] night. Why am I having an ice cream

[35:23] sandwich?

[35:24] >> Right. Why Why am I here? Why What is my

[35:28] purpose? There's another word that is so

[35:30] valuable. I was thinking when you said

[35:32] this while what you were talking about

[35:33] while ago, and I I I've always used this

[35:35] analogy. [clears throat]

[35:38] >> If you're planning a trip, do you want

[35:40] to go with a tour guide or you want to

[35:42] go to the travel agent?

[35:44] >> I want to go with the tour guide. I want

[35:46] to go with someone that's been there

[35:47] that they can say, "Hey,

[35:49] >> yeah,

[35:49] >> check this out right here."

[35:51] >> Tour guy's got a brochure. I mean, a

[35:52] travel agent's got the brochure.

[35:54] >> Yes.

[35:54] >> They've probably never been there.

[35:56] >> Yeah.

[35:57] >> No offense, but you know, they're

[35:58] sitting in an office. They're handing

[36:00] out brochures and people are writing

[36:02] them checks.

[36:03] >> Whereas a travel guide has been on that

[36:06] >> probably on that on that trail

[36:08] >> numerous time times. They know where to

[36:10] look. Check this out. You've been on a

[36:12] tour guide. You can tell a tour guide

[36:14] immediately from somebody that's done

[36:16] it. You're on a bus. You're on some,

[36:18] hey, check this out to the left. This is

[36:20] where so and so lives. This what? Right.

[36:22] >> Yeah.

[36:22] >> Yeah.

[36:23] >> Somebody else is reading reading the

[36:25] material off.

[36:25] >> Sure.

[36:26] >> Nothing nothing replaces.

[36:29] >> Experience. Knowledge.

[36:32] Experience. Right. So there's there's a

[36:35] couple of kinds of experience. Well,

[36:36] deposited as good experience, bad

[36:38] experience. I had a had the awesome

[36:40] opportunity last this past summer with

[36:42] my with one of my middle sons to go do a

[36:44] fly fishing trip and we had the joy of

[36:48] having a guide that had been running

[36:50] that river for 18 years.

[36:53] >> And he set us up for just the most

[36:56] amazing fishing experience that since I

[36:59] lacked that experience, I would have

[37:01] just been randomly going. I'd have done

[37:03] some research. Oh, this guy this guy's

[37:05] he's underestimating his skill factor

[37:07] out in the outdoors. I'm telling you.

[37:10] >> Well, when it comes to fly fishing, I'm

[37:11] I'm I'm I'm a hungry student. But he

[37:15] understood that river or you know that

[37:17] that we were in so well. It he

[37:20] understood the the rise and fall on the

[37:23] hour. And so he he pulled us into a

[37:27] little island that wasn't only going to

[37:28] be an island for like two hours. And we

[37:31] dock the boat. He gets us in the

[37:32] waiters. He took us out to a shelf that

[37:35] we can't see with the eye, but he says,

[37:37] "Hey, if you cast that fly right there,

[37:41] there are fish that are setting just

[37:43] waiting to come up and take it." And but

[37:45] he had had the whole day planned out

[37:48] because of his experience on how the

[37:50] river was moving. And in two hours, we

[37:52] had to get back to the boat cuz we were

[37:53] losing our island. And then he took us

[37:55] to the next spot. And he in this next

[37:57] spot, he knew that we couldn't fish on

[37:59] top. we had to go underneath because of

[38:02] that particular area. Nothing replaces

[38:05] the the the experience that one gains in

[38:08] their journey. But going back to why

[38:12] that everything you know not to turn

[38:15] into the philosopher here but it is

[38:17] truly we are on a journey of why are we

[38:19] here? What is our meaning and what is

[38:21] our purpose? And my advice to anybody

[38:25] that would ask it would be starting

[38:26] there. Why are you a father? right?

[38:29] >> Why are you a husband? Why are you

[38:32] deciding to work for this company? Why

[38:35] are you deciding to get interested in

[38:37] whatever that is?

[38:39] And spending time to really think about

[38:43] that and then leaning on the wisdom that

[38:47] is readily available to us in answering

[38:50] it. Let's talk about readily available

[38:52] wisdom.

[38:54] This AI that we're all using is really

[38:57] doing a good job of giving us readily

[39:00] available information effortlessly.

[39:03] Right? My children, as I like to say,

[39:05] were born into 5G. Their ability to get

[39:08] instantaneous information has been it

[39:11] has been their worldview of everything.

[39:14] But AI, in my assessment, can never do

[39:18] that. Addresses this point we're making.

[39:20] AI does not have a soul

[39:24] >> and since it doesn't have a soul it is

[39:26] not capable of answering the question

[39:29] why are we here and what are we up to

[39:33] AI since they cannot answer that let's

[39:36] talk about a demographic I've been

[39:37] paying attention to Gen Z millennial

[39:41] young men are on an increase backed

[39:44] church

[39:47] >> and I really believe that they are

[39:49] really getting real serious about why

[39:53] and what are we doing? What is the

[39:55] purpose in my what's my purpose in life?

[39:57] Right? And since they really have a good

[39:59] hand that demographic compared to say a

[40:01] boomer generation so to speak, their

[40:04] handle of technology and they're I think

[40:07] they have a that demographic I believe

[40:10] has a

[40:12] good set of wisdom around what the tool

[40:14] does and does not do. my daughter can

[40:17] come in and just from afar go, "Oh,

[40:19] that's AI." Yeah.

[40:20] >> Her eye is sharper on that than say an

[40:23] older generation if I had to think about

[40:24] this as as at a at a macro level. And so

[40:27] since they do have that insight, they

[40:29] know what the tool can and can't do.

[40:31] Along with that, since they are born

[40:33] into 5G, they have this strong digital

[40:36] connection everywhere in their networks

[40:38] and they do not have that personal

[40:40] face-to-face communication where meaning

[40:43] and purpose thrives and is rich because

[40:45] again technology embedded in it does not

[40:48] have a soul and so it's never going to

[40:50] be able to answer that question. So, as

[40:53] I put all of this together, as I'm

[40:54] looking at, as I said at the beginning

[40:56] of our conversation, just what am I when

[40:58] I see growth, I this is an area I see

[41:00] growth is you've got a hunger for for

[41:04] this young generation that really is

[41:06] serious about answering that question.

[41:09] And so, as I think about what am I up

[41:10] to? Well, I'm a father. I've got young

[41:12] children. Am I really helping them

[41:15] navigate the why question? Mhm. Mhm.

[41:19] You know, you said something just a

[41:22] moment ago.

[41:23] Uh I forget the term used. I'll call it

[41:26] a thirst

[41:28] >> for a hunger for uh and I believe first

[41:31] off I believe great leaders always have

[41:34] a thirst for more knowledge.

[41:36] >> Yeah.

[41:37] >> More that you want you just want to you

[41:39] want to just

[41:40] >> can completely surround yourself with

[41:42] the right people. And I that that's

[41:43] where I'm going with this. I was really

[41:45] thinking and maybe as you get older you

[41:47] get more sentiment in this but I was

[41:49] really thinking about the value

[41:52] of the people specifically in my life

[41:57] >> but more generally the value of people

[41:59] in people's lives.

[42:00] >> Yeah.

[42:01] >> First off be selective

[42:03] >> right people be in the right seat in in

[42:05] right seats. That doesn't mean you you

[42:07] shun people, but the people that you let

[42:10] in the closest are going to help make up

[42:11] your And I was thinking about that.

[42:14] >> You mentioned AI.

[42:16] >> AI is never going to pray for you.

[42:18] >> No,

[42:19] >> AI is never going to hug you.

[42:21] >> No.

[42:23] >> I mean, you can build a robot that will

[42:25] hug you, but that's not the same as as

[42:27] an embrace. No one AI is not going to be

[42:30] there to lead you,

[42:32] >> to mentor you, to cry with you, to laugh

[42:34] with you. It can give you facts and

[42:37] figures. We've never in the history of

[42:40] mankind

[42:40] >> Yeah.

[42:41] >> ever had the resources that we have

[42:43] right now. I mean, people have searched

[42:45] for this knowledge from the beginning

[42:47] from the Garden of Eden. Right. Yeah.

[42:49] >> Here we are. We have it.

[42:51] >> Yeah.

[42:51] >> And yet we we as a society, we grow. You

[42:55] mentioned kind of at the outset of this

[42:56] conversation, we're in a political

[42:58] season. We stay in a political season.

[43:00] Have you noticed that? [laughter]

[43:02] >> We stay there.

[43:02] >> Yeah. I was thinking about all the signs

[43:04] that we see up in the neighborhood.

[43:06] >> That's right.

[43:07] >> 25% of the time there's signs because

[43:10] we're in an election cycle every two

[43:12] years,

[43:12] >> right?

[43:13] >> And maybe more than that because there's

[43:14] the off even the OP season time, but 25%

[43:19] of the time we have election signs on

[43:20] all of our corners.

[43:21] >> Sure.

[43:22] >> Sure.

[43:23] >> That's insane. By the way, there needs

[43:25] If I was a sign cop for a few days, we'd

[43:28] we'd shorten that.

[43:30] >> Yeah. But but you think about the people

[43:32] in your life and how important they are

[43:36] [clears throat]

[43:36] from a leadership standpoint because I

[43:39] know a lot of great leaders. I'm blessed

[43:43] you being one of them. Craig, Chris,

[43:45] John Post.

[43:46] >> Some of them are spiritual leaders, some

[43:49] of them are elected leaders, some of

[43:50] them are business leaders, some of them

[43:52] just lead because they're they're

[43:53] leaders without having a title. Yeah.

[43:56] Matter of

[43:56] >> fact, leadership starts at home. You

[43:58] keep referring back to your children.

[43:59] Yeah,

[44:00] >> leadership starts at home.

[44:01] >> Yeah, it does. It

[44:04] >> a as a parent, if you're not as a

[44:06] father, if you're not leading your

[44:07] family, as a mother, if you're not

[44:09] >> Yeah.

[44:10] >> in in in yoke with your husband, right?

[44:14] Leading your family.

[44:15] >> I got to just lean into that. There's a

[44:16] I'm going to paraphrase the quote and

[44:17] I'm going to forget the person to site,

[44:19] but it's like the quote says something

[44:22] like, "You're out to change the world,

[44:24] but you're not doing the dishes for

[44:26] mom."

[44:27] >> [laughter]

[44:28] >> And as I as I as I thought about that

[44:30] quote

[44:31] >> that sounds like Irma Bombbeck, but I

[44:33] don't know.

[44:33] >> Yeah, we'll have to find out. We'll have

[44:34] to give sources its credit due.

[44:36] >> And I'm taking this really from from Dr.

[44:39] Peterson where he he he he says, "Look,

[44:41] it has to start it has to start with

[44:44] you, the person, right? I've got to I've

[44:46] got to get myself right so that I can be

[44:50] the best husband. And then I've got to

[44:53] make sure I'm I'm I'm breathing life

[44:56] into that so that we, my wife and I, can

[44:58] be the best parents. And for some people

[45:02] and the journey they're in, that might

[45:04] be their entire life. And that's great.

[45:06] Yeah. Right.

[45:08] >> Most people, right?

[45:09] >> The vast majority of people fall into

[45:11] that category right there.

[45:12] >> There's no need to leaprog that. And

[45:13] when we see people going and escaping

[45:16] that to go,

[45:17] >> and I like dolphins, but to go save the

[45:19] dolphins. When I see people under this

[45:22] attitude of go save the dolphins, that's

[45:24] really escape from looking in the mirror

[45:27] of your own life. And the reason why

[45:29] there's such a dramatic jump to some

[45:31] huge initiative is because you being

[45:34] judged in the huge initiative is very

[45:36] small. It's going to be really difficult

[45:38] to lay at my feet the environmental

[45:41] problem.

[45:42] >> But you know what? You can lay at my

[45:43] feet very directly. Am I a good father

[45:45] and a good husband? And so those that

[45:48] lean into that, for some that takes a

[45:50] lifetime. But what's really cool about

[45:52] this idea at scale,

[45:54] >> you get your house right. Again, that

[45:56] could take a lifetime. But as you get

[45:58] your

[45:58] >> yourself right to get your house right.

[46:01] And then from there,

[46:02] >> you might start to think about how could

[46:04] I start

[46:06] >> loving my neighborh.

[46:08] >> And so what you've done is you've moved

[46:09] out of your home just to the home next

[46:11] door. And again, that might be your

[46:14] life. But then there's a few people

[46:16] among us that get themselves right, get

[46:19] their house right, start to be

[46:23] neighborly just in their just in their

[46:25] in their and then maybe they're getting

[46:27] their town right,

[46:29] >> their city, their state,

[46:30] >> their nation,

[46:32] >> the world.

[46:33] >> That's what I always say about where

[46:35] we're at. Let's be the light.

[46:37] >> Yeah. And to come full circle to fix the

[46:41] world, we fix our house. We fix our

[46:44] health. And if we all

[46:45] >> start

[46:46] >> just committed to that,

[46:47] >> what can I do today within my immediate

[46:51] control? And if all of us, the

[46:53] collective we just started there, it

[46:55] will help heal our nation. It'll help

[46:58] heal our town. And then the signs, as

[47:01] you call out, disappear. And those signs

[47:03] are no longer on street corners. Every

[47:06] time I'm on social media, next to

[47:08] someone's little image on the screen

[47:10] there, there's like a little ribbon that

[47:12] they're, you know, there's a there, you

[47:14] know, there's a there's a free this or a

[47:16] free that or this is my this is my

[47:18] talking point today. And so we stop

[47:22] using what someone might call identity

[47:24] politics and we get back to the why,

[47:28] right?

[47:28] >> Why do we genuinely care about this

[47:31] topic? Are we just moving where the wind

[47:34] goes? Which we see a lot in politics. So

[47:37] that they they they shapeshift they

[47:39] shapeshift their message.

[47:41] >> What's my polling today?

[47:42] >> That's right. That's right. And they

[47:43] lean into that. But back to this truth

[47:45] and grace idea

[47:47] >> is absolute truth is absolute truth.

[47:49] It's by definition. You stay committed

[47:51] to that in the good times, in the bad

[47:54] times, when it's popular to talk about

[47:56] it, when it's not popular to talk about

[47:57] it. That's a measurement of that. That's

[48:00] how you stop the roller coaster result.

[48:02] If consistent messaging anchored in

[48:05] truth, data, all of the pieces that says

[48:09] this is a truthful sentence and you

[48:10] commit to that unwavering

[48:14] that matters. But this this idea of

[48:16] experience and what we do with that

[48:18] experience, that's how in my my limited

[48:21] time here on Earth, that's where you see

[48:23] me wrestling right now and this

[48:25] connective tissue between getting myself

[48:28] right and how that might be able to

[48:31] impact the world around me because I'm

[48:33] goes back to the words. So it starts

[48:35] with words. How do I intera how do I

[48:38] engage the stranger?

[48:40] >> Yeah. You know, I read something the

[48:41] other day that just echoes what you're

[48:43] talking about, and it's from this guy.

[48:45] You may have heard of him, and his name

[48:46] was Benny Franklin.

[48:48] >> Okay. Yeah.

[48:49] >> Because he started this as a young dude.

[48:50] >> Uhhuh.

[48:51] >> This philosophy

[48:53] >> throughout his life. And he would start

[48:55] each day

[48:56] >> Yeah.

[48:56] >> with with this with this question to

[48:58] himself.

[49:00] >> What good shall I do today? Mhm.

[49:02] [clears throat]

[49:04] >> Mhm.

[49:04] >> And ever since I've read that,

[49:07] >> that becomes part of my morning prayer,

[49:10] my morning reflection before I start the

[49:12] day, before I get engaged with all the

[49:14] things that that [clears throat] social

[49:16] media or my business. Yeah. That's my

[49:18] first thought. Thank you, Lord, for

[49:19] another opportunity. Thank you for this

[49:21] day that you created. And what good

[49:24] shall I do today,

[49:26] >> not tomorrow?

[49:26] >> And then tonight,

[49:28] >> yeah,

[49:28] >> he would ask himself basically the same

[49:31] question. What good was I able to

[49:34] accomplish? That's right.

[49:35] >> Today.

[49:36] >> That's right.

[49:36] >> And he did it every day. Yeah. Now we

[49:39] here we are 300 years

[49:41] >> from when he was Benny.

[49:43] >> Yeah.

[49:44] >> Uh we reading these words of wisdom from

[49:47] him.

[49:48] >> And you know what? If people would you

[49:50] you if people would ask themselves that

[49:52] question and then at the end of the day

[49:54] ask themselves this the same question.

[49:57] >> What a beautiful prayer. How how how

[49:59] much how much could we change the world

[50:03] right

[50:03] >> in a short period of time? This I mean

[50:05] the the problems we have seem monumental

[50:07] and they are

[50:09] >> all it would take would be a little

[50:11] charity, a little love, right?

[50:12] >> Which is right out of Corinthians.

[50:14] >> Yep.

[50:15] >> To the greatest gift of all is to love.

[50:18] >> Yeah.

[50:19] >> The the love.

[50:20] >> Correct. And the image that captures

[50:22] what you're talking about. There are

[50:24] really big goes without saying there are

[50:26] big problems to solve. It's the Mount

[50:28] Everest. Yeah,

[50:29] >> we're at the bottom and it's way way up

[50:32] there.

[50:32] >> But the big problems we saw because I

[50:34] used to I I got all my new I don't I I

[50:37] don't even do that anymore. I used to

[50:39] watch the Money Channel both CNBC and

[50:41] Fox Business. Sure.

[50:43] >> Because everything boils back to the

[50:44] money.

[50:45] >> Yeah.

[50:45] >> Right. Want to know what's going on in

[50:47] the world? Who's financing this?

[50:49] >> And they would say, well, you know, this

[50:51] is complicated. They'd come up with this

[50:53] final. And I'm like, only because you

[50:55] made it. It's only complicated because

[50:58] someone got involved in it and made it

[51:00] complicated.

[51:01] >> So sometimes using the mount mount

[51:03] Everest example is sometimes we create

[51:06] it.

[51:06] >> It's really only Mount Everest because

[51:08] we piled up a bunch of small things into

[51:10] one big stack of

[51:13] >> to go I want to go back to the Mount

[51:14] Everest example. But to your point, one

[51:16] of the stoic philosophers has quoted to

[51:18] say that our imagination is often more

[51:22] worse than reality of things. Well, it's

[51:24] almost always

[51:25] >> which the fear of whatever.

[51:28] >> Correct. Now, you know, we as a leader,

[51:31] >> let's just play here. Let's riff here

[51:32] because we promised to riff, right? So,

[51:33] you threw out a chord and I'm going to

[51:35] play on it.

[51:38] >> I love the fact that my imagination is

[51:41] worse than reality. Thank God [laughter]

[51:44] because it's an imagination, right? But

[51:47] the reason why we don't want to run from

[51:49] this and as a leader you want to set

[51:50] with this because this leads back into

[51:53] these piece called strategy.

[51:56] >> We do want to spend time thinking about

[51:59] all the ways we could die

[52:01] >> a thousand way literally or

[52:02] metaphorically.

[52:03] >> I'm I was going to I I won't say who it

[52:06] was, but this person was in law

[52:08] enforcement. I've probably given it

[52:09] away, but that's fine.

[52:11] >> And he spent most of his time in in in

[52:13] in these environments where he's engaged

[52:15] with someone.

[52:16] >> Yes. Yes. Sure.

[52:17] >> Figuring out how he could disarm or or

[52:20] disable or kill you.

[52:21] >> Right. The point I'm making to build a

[52:22] strategy is you do want to spend time in

[52:26] thought and on paper thinking about

[52:30] not only the opportunities, but what's

[52:32] going to get in the way. What are the

[52:33] blockers? What are the things that are

[52:34] going to take the three most important

[52:36] things we do? Now, we got a team all

[52:37] moving in unison, but there's got to be

[52:39] a shepherd somewhere thinking about

[52:42] who's, you know, shephering the flock,

[52:44] so to speak, right? So we do want to

[52:46] spend time thinking about that a lot so

[52:48] that it does not turn into reality.

[52:51] >> And what a business a business plan

[52:53] basic business plan executive summary

[52:55] you one of the one of the main pieces in

[52:58] there is what what's the competition?

[53:00] >> Who who's my competition? What do they

[53:01] do? What do they do well? What do they

[53:03] do poorly?

[53:03] >> Y for now for me I don't disagree with

[53:06] what you're saying. It's 100% accurate.

[53:08] You want to look at but what I try to do

[53:11] is get going first. Look at look at the

[53:15] alternatives. What what could go

[53:16] negative [laughter]

[53:17] and then let reality tell me where my

[53:19] where my roadblocks are.

[53:21] >> I you know what I'm because it's going

[53:23] to happen the first hour, the first day,

[53:25] the first week. You're going to go, "Oh,

[53:27] >> man. Let me you're throwing up another

[53:28] one for me." So again,

[53:31] >> going back to the to to to the lessons

[53:34] learned in in in the class that I took

[53:36] years ago. It's the entrepreneurial

[53:39] mindset and strategic and and the

[53:42] strategy, right? So said differently,

[53:44] and this is where you you're correctly

[53:46] leaning into it, you got to have the

[53:48] grit. You got to have the hustle. So

[53:50] you're talking about get after it, get

[53:51] going.

[53:53] >> Where people can get stuck is in that

[53:55] analysis paralysis, right? So they end

[53:59] up never getting anything off the ground

[54:01] because they just they're waiting for

[54:02] that perfect moment.

[54:03] >> Right. Right. So it's it's it's

[54:05] important that you call this out. Yes.

[54:06] we should spend downtime thinking about

[54:09] in that, you know, that imaginary state,

[54:11] so to speak, the the what if and fair

[54:13] enough, but there is a tomorrow morning,

[54:16] right? So, I set down time. So, in my

[54:18] downtime, I'm thinking about that so

[54:20] that tomorrow morning we're getting

[54:22] after. Again, a word I like to two words

[54:24] I like to use there is fail forward,

[54:25] right?

[54:26] >> Fail forward. And what that does is

[54:29] gives grace to your people. So this

[54:31] empowerment word gets slung around way

[54:33] too liberally but without substance. You

[54:36] have to create a culture that allows

[54:38] people to make a mistake. But what I

[54:41] look for in a mistake is it a mistake

[54:42] that's causing us to go backwards or a

[54:44] mistake going forward. A good example if

[54:47] someone mistakenly gave a lot you know

[54:49] too much money of a refund in the spirit

[54:52] of customer service.

[54:54] Fine. I can take them offline and go, I

[54:57] just want to let you know I saw you

[54:59] leaning into serving that customer. Now,

[55:02] it's it's a little rich, right? You you

[55:04] you gave them a little more than a

[55:06] deeper you gave them way too much of a

[55:07] deep

[55:08] >> scenario play out just as fast,

[55:10] >> right? But that's not a problem. So, you

[55:12] don't want to chastise those moments,

[55:14] right? So, it goes back to the letter of

[55:15] the law versus the spirit of the law.

[55:17] But it's not

[55:19] >> grit and hustle

[55:22] independent of strategy. These things

[55:24] all must work together concurrently,

[55:26] right? So, it's you don't want to be

[55:28] stuck in analysis paralysis. You still

[55:30] want to fail forward. And that's what

[55:32] makes leadership so fun and complicated

[55:36] and complex, right? Cuz it's not just

[55:38] this one thing and we're off. All of

[55:40] these answers to today's problems has

[55:43] layered. It's layered, right? I always

[55:45] get skeptical of anyone coming in and

[55:47] going, "Oh, here's the one thing that'll

[55:48] solve all your Right. So, if it's

[55:50] fitness, just take this one pill. just

[55:52] take this one and you're good. Not true,

[55:55] right? There's a layered answers to

[55:57] health and fitness.

[55:58] >> You know, my my statement that I just

[56:01] made was based on

[56:04] >> at one point

[56:06] in my early 30s, late 30s.

[56:09] >> Yeah.

[56:09] >> And I've told this I've shared this

[56:11] story numerous times. I decided

[56:13] >> the only way I was going to reach the

[56:16] goals that I had set for me

[56:18] >> Yeah.

[56:18] >> was to burn my ships. M yeah.

[56:22] >> I'm not suggesting to anyone listening

[56:24] right now

[56:26] >> to go do that unless you're totally

[56:28] ready to to to set sail.

[56:32] >> Yeah.

[56:33] >> It's full cushion

[56:34] >> cuz it's it's all in. There is no we

[56:37] might be doing this. We're going to And

[56:39] you know what? My wife

[56:40] >> Mhm.

[56:41] >> 21 years ago,

[56:43] >> I insisted and I helped her

[56:45] >> burn her ships.

[56:46] >> Yeah. Fair.

[56:47] >> We're going all in now. We're not going

[56:50] to we're not going to we're not going to

[56:52] destroy our

[56:53] >> we we had safeguards.

[56:55] >> Make sure you've got

[56:56] >> a net of some sort before you do that.

[56:59] So, please don't go out and quit your

[57:01] job today

[57:03] >> without a plan.

[57:04] >> I understand

[57:04] >> that you've thought through numerous

[57:06] times and and and and this wasn't my

[57:08] first rodeo, by the way, Lawrence. I had

[57:11] already dabbled in this, but I knew for

[57:15] certain that as long as I had a crutch,

[57:19] >> yeah,

[57:19] >> a safety net.

[57:20] >> Yeah.

[57:21] >> That I see all the time, especially with

[57:23] young people. Hey, parents, you are not

[57:25] doing your children any favors by by

[57:29] solving all their problems for them, by

[57:31] [clears throat] going to bat every time,

[57:33] right? You are not be their advocate,

[57:36] >> right?

[57:36] >> But let them advocate at some point,

[57:39] >> right? at some point let them fall or

[57:44] Yeah. or or stand on their own. So

[57:47] >> we're not here to protect. We are here

[57:50] to strengthen.

[57:51] >> Exactly.

[57:52] >> And those are two different approaches.

[57:54] Exactly. Right. And so it ends up being

[57:56] that to if as you strengthen them in in

[57:59] many ways it's the ultimate expression

[58:02] of protection. strengthening someone

[58:04] says, "Here's how you contend with this

[58:07] thing, and you're going to hold the

[58:09] tools, and you're going to make the

[58:11] choices." If we come in and be what

[58:14] might be called the helicopter parent,

[58:15] where you you see a problem and you you

[58:18] come flying in and you drop down and you

[58:20] take those tools and you rob the child

[58:22] from the opportunity to contend with,

[58:25] >> how are they ever going to survive in a

[58:26] real in the real world?

[58:29] >> True statement. They can't.

[58:31] >> And you said all in. I think just to

[58:33] because we went to parenting, but as you

[58:35] were talking about allin,

[58:38] you know what perfectly captures allin?

[58:40] Wedding vows.

[58:41] >> Yeah.

[58:41] >> Wedding vows.

[58:42] >> Should wedding vows, right? There's And

[58:45] when I'm talking wedding vows, it's the

[58:47] one it's the it's that it's the classic

[58:48] till death do us part in sickness and in

[58:51] health. Right. That's an example of

[58:52] allin. That's an example of of burning

[58:54] the bridge or the not the bridge but

[58:56] burning the ships as you said. Right.

[58:58] And so there's a reason I'm purposely

[59:01] going back to wedding vows because a

[59:03] moment ago we said we want to fix the

[59:04] world. It starts in the house, right?

[59:07] And so a great area to be allin on is

[59:11] with your spouse. I'm allin with you.

[59:14] You're allin with me. There's going to

[59:16] be big storms we're going to weather.

[59:18] >> Yeah.

[59:18] >> There is no escape from each other.

[59:21] >> And it's because we're in this

[59:23] partnership that we will fail forward.

[59:26] Yep.

[59:27] >> So there and a lot of those oathkeepers,

[59:29] so to speak, any of those, wedding vows

[59:31] being one that I'm leaning on, are good

[59:33] examples of allin. And it's all in on

[59:37] the why.

[59:39] >> Yeah.

[59:40] >> It's all in on the why,

[59:41] >> the purpose. Why are we here?

[59:43] >> Right. Why are we doing this?

[59:45] >> Right. And the purpose

[59:47] a part of the purpose of having a strong

[59:50] husband and wife relationship is because

[59:53] we want to

[59:55] solve our children's children's

[59:57] children's problems and to do that

[59:59] properly to leave you know a legacy so

[60:02] to speak. Legacy for me is wisdom that I

[60:06] was blessed to get from others. What

[60:09] have I done with it?

[60:10] >> I want to be a good steward of it. Mhm.

[60:13] >> I want to then pay it forward to my

[60:15] immediate generation so that they can

[60:18] take that handoff from dad's mistakes

[60:22] and dad's wins and then they can make it

[60:24] even better and more beautiful and then

[60:27] that starts the steps towards

[60:30] >> as Abraham a father of nations right but

[60:34] the wh why is that right so I said

[60:37] >> the road to hell is paved in good

[60:38] intentions right so what's the opposite

[60:41] of that heaven

[60:43] So it says we don't want to run toward a

[60:45] hellacious fill in the blank of

[60:48] anything. What's this idea of heaven?

[60:50] This idea of heaven is what's the

[60:52] highest good? What's the greatest thing

[60:55] we could set out to do today? And the

[60:58] answer is get to heaven.

[61:00] >> Yeah.

[61:01] >> And to get to heaven requires me to

[61:04] >> be a good husband, a good father, a good

[61:07] corporate leader, a good citizen, a good

[61:10] neighbor. These are all things that get

[61:12] me to that ultimate meaning and purpose.

[61:15] It's the highest of the highest. Why

[61:17] would a leader set a target lower than

[61:21] heaven? Amen. [snorts]

[61:25] You know, Jesus said it best when they

[61:28] were, you know, the Ten Commandments.

[61:30] >> Mhm.

[61:31] >> They said, "What are the most

[61:32] >> Right.

[61:32] >> What are the most Well, love love God."

[61:35] Yeah.

[61:35] >> Love your neighbor.

[61:36] >> End of the story.

[61:37] >> The end.

[61:38] >> The end.

[61:39] >> Love God. Love your neighbor. Right.

[61:40] >> Period.

[61:41] >> Right. So for someone potentially,

[61:43] >> there are others that that back up on

[61:45] that. But if you're doing those two, the

[61:47] other eight,

[61:48] >> that's right.

[61:50] >> They they should fall sitting around

[61:52] confused on like, well, what's my

[61:54] purpose in life and what's my meaning in

[61:55] life and trying to wrestle with that

[61:57] question.

[61:58] >> I'm going to give you the answer and

[61:59] then you can spend a lifetime getting

[62:01] after it. And the answer, I'll say it

[62:03] again for emphasis. The greatest target

[62:06] you could ever set for yourself and

[62:08] anyone that you come in contact with is

[62:10] get to heaven.

[62:11] >> Amen.

[62:12] >> That is the meaning and the purpose of

[62:14] life. Exactly. Full stop.

[62:16] >> And that's a lifetime of adventure.

[62:18] >> Exactly.

[62:19] >> Of adventure.

[62:20] >> Hey, and you know what? I'm going to add

[62:21] the earthly

[62:22] >> Mhm.

[62:23] >> Sure.

[62:24] >> purpose.

[62:24] >> Go.

[62:25] >> You know what? You know what the earthly

[62:26] purpose is? Be of service to as many

[62:29] people as possible. That's right. You

[62:30] want to be successful?

[62:32] >> Serve people.

[62:32] >> Right. Well, I'm going to go back to

[62:35] Peterson again. He expresses it into two

[62:37] words, competency and reciprocity. And

[62:40] you're leaning into reciprocity, right?

[62:43] So, Ro reciprocity is just a fancy word

[62:46] for service. Yeah.

[62:47] >> It's a service to others. And to be the

[62:49] best service to others to others,

[62:52] >> get yourself sorted out.

[62:54] >> Become competent. Exactly. And not just

[62:57] >> casual competence. Goes back to what we

[62:59] said a moment ago. Teachers are the best

[63:02] at leading something because of their

[63:04] competency in the information, right?

[63:07] And so spend your life getting great at

[63:11] learning whatever it is that you go,

[63:13] "This is what I want to do. I want to

[63:15] make a chair." Become the greatest chair

[63:17] maker and be competent at that.

[63:19] >> Look at the successful businesses,

[63:21] corporations, people that have found.

[63:22] Look at them.

[63:23] >> They're all service- based.

[63:25] >> Yeah.

[63:26] >> Every one of them. You could say, "Well,

[63:27] how?" No. Look at them. What are they

[63:29] doing? They're providing a product or

[63:31] service

[63:32] >> of course

[63:32] >> to millions not billions of people

[63:36] >> and of course their bank account's going

[63:37] to go up if they if they manage that

[63:39] business properly. Right.

[63:40] >> The investment in service is to use the

[63:43] financial term it's it's it's a great

[63:45] example of compound interest

[63:47] >> 100%.

[63:48] >> Right. And so being able to take your

[63:51] competency, whether that then turns into

[63:53] financial wealth or or information or

[63:56] wisdom, if you just set with competency

[64:00] and don't lean into reciprocity, it's a

[64:02] failed life. You're missing that target

[64:04] I talked about a moment ago, right?

[64:06] Heaven, right? So what shall I do with

[64:09] something that I believe to be truth?

[64:11] >> I should probably tell a guy.

[64:12] >> Yeah,

[64:13] >> I should probably And who are those

[64:15] people in my life? You're going to see

[64:17] me repetitively go back to breathing

[64:19] life into my relationship with my wife

[64:21] and my children. Just spending so much

[64:23] time there and then getting into the

[64:25] neighbor. And so it's really this

[64:26] connection.

[64:27] >> And who is my neighbor? Well, that's

[64:29] everybody outside your door.

[64:30] >> Right. Right. I didn't accidentally use

[64:33] the word stranger a moment ago.

[64:34] >> Yeah.

[64:35] >> Right.

[64:36] >> Am I wrong? You're not wrong. Everybody

[64:38] that doesn't live in your house.

[64:39] >> Right. Someone has to answer the

[64:41] question, what am I going to do about

[64:42] the stranger?

[64:43] >> Yeah. and that might as well be me and

[64:45] you and anybody else that needs to lean

[64:46] into this and all you have to do is take

[64:49] this thing that you've deposited as

[64:51] stranger

[64:52] >> and start asking questions and it's a

[64:54] there's the R word relationship start

[64:57] building a bridge and building a

[64:59] relationship to the stranger or to the

[65:01] strange things in your life so that it

[65:03] no longer chaos

[65:05] >> you know you and I have never met a

[65:07] stranger it comes pretty easy that's a

[65:10] true statement

[65:11] >> some people are not is uh maybe they're

[65:13] more reserved than we are.

[65:15] >> But look, here's the reality. Everybody

[65:17] wants everybody will pretty much engage

[65:20] you if you engage them first.

[65:22] >> And all it has to be is a nod.

[65:24] >> Hey, hey, how are you?

[65:26] >> Right.

[65:26] >> How's life?

[65:27] >> That's right.

[65:28] >> That's all that's all it takes.

[65:30] >> Now, not everybody's going to come back

[65:31] like Lawrence or myself and just

[65:33] >> and that's okay.

[65:34] >> And that's okay. But and you're going to

[65:36] get a nod back 99 times out of 100.

[65:39] You've started Now, you've started it.

[65:40] You use the word bridge several times.

[65:42] You've started building that bridge.

[65:44] >> That's right.

[65:44] >> With with someone that was a stranger

[65:47] who now is be going to be

[65:48] >> potentially become a a trusted ally for

[65:51] all we know.

[65:52] >> That's right.

[65:53] >> You know what? I'm looking at the clock.

[65:55] >> We're running out of time.

[65:55] >> You got places to go. I've got places

[65:57] [clears throat] to go. What? Hey, just

[65:58] for the record,

[66:00] >> please.

[66:00] >> I've got we we are scheduled

[66:04] >> through the rest of the year.

[66:05] >> I we we've committed to some dates

[66:07] >> and we're going to go further than that.

[66:09] So, you're gonna see Lawrence

[66:11] on this show a bunch.

[66:12] >> I'm excited.

[66:13] >> Yeah, we're really excited. We got some

[66:14] stuff. Um, leadership, faith, uh,

[66:18] family. Yeah. Schools.

[66:20] >> We're into all that.

[66:21] >> Heavy.

[66:22] >> Endless conversation.

[66:22] >> Yeah, it is. And you know what? We have

[66:24] so much fun when we get together.

[66:26] >> We do.

[66:26] >> U,

[66:27] >> we're going to do more of it on fun to

[66:29] be successful. Yeah. Yeah. It's fun. And

[66:31] you know what? I would go I think it you

[66:34] and I would I know we agree on this.

[66:36] Leadership

[66:38] is something we are so lacking. We real

[66:42] and I don't again at home in your

[66:45] community, business leaders, political

[66:48] leaders, etc.

[66:50] >> We just have a void of really good

[66:54] >> leaders. It seems like we I don't know

[66:56] how we got here,

[66:58] >> but man, we've fallen

[67:01] from our forefathers days back to people

[67:05] like Franklin and stuff. Think about

[67:06] that. If we hadn't had incredible

[67:10] >> leaders with guts,

[67:12] >> Yeah, I know.

[67:12] >> and ambition. We wouldn't be sitting

[67:14] here today enjoying the prosperity of

[67:16] this, which kind of is saddens me. Yeah.

[67:20] because we have all this prosperity

[67:22] >> and I would

[67:23] >> and we're and and we're just squandering

[67:25] it at this point.

[67:26] >> And what I would do with that sorrow and

[67:27] this is what excites me. What a perfect

[67:30] time.

[67:30] >> Yeah.

[67:31] >> To be talking about leadership.

[67:32] >> We say it all the time. What a perfect

[67:35] time to be alive,

[67:36] >> right?

[67:36] >> That we have the mediums that we have

[67:38] available that I have the you I have the

[67:41] people that we have in our circle.

[67:43] >> Yeah.

[67:44] >> Yeah. that are all not everybody's

[67:46] leaning into leadership, but most of the

[67:48] people you and I hang out with that are

[67:50] mutual,

[67:51] >> they're leaning into it heavily. How do

[67:53] we become better fathers? How do we

[67:54] become better parents? How do we become

[67:56] better civic leaders? How do we become

[67:58] better business leaders?

[67:59] >> That's right. I know we're coming up on

[68:01] time, but I think to capture the essence

[68:02] of where we're at, the reason I'm

[68:04] excited is all problems are profitable

[68:07] moments. And when I say profitable

[68:09] moment, I'm not talking the money. I'm

[68:12] talking about the profitability of

[68:14] learning, the profitability of wisdom,

[68:16] the the profitability of a knowledge of

[68:18] growth, knowledge transfer. So for me,

[68:20] if that is the state we're in, if if the

[68:23] bench is a little lacking and a little

[68:25] empty on leadership,

[68:26] >> awesome.

[68:27] >> Yeah.

[68:27] >> What a what a perfect problem to solve.

[68:30] >> And so anything that we can do

[68:32] >> to help that journey of building that

[68:36] bench

[68:36] >> that'll give us ample things to talk

[68:38] about here.

[68:39] >> That's exactly why I'm here. That's why

[68:40] this show exists.

[68:41] >> That's right.

[68:42] >> That's why this basically this this

[68:44] network, this business that we've built

[68:46] exists Yeah.

[68:47] >> for that. Live the dream was not a

[68:50] >> That's right.

[68:50] >> Just random pull out of the hat kind of

[68:52] thing.

[68:53] >> It's a verb. It's an action.

[68:54] >> Boy, what a pleasure.

[68:55] >> Thank you.

[68:56] >> What do you think, Tony?

[68:57] >> Good, man. [laughter]

[69:00] >> He's paid to say that.

[69:01] >> That's right.

[69:02] >> Hey, Tony. Tonyy's a good guy.

[69:03] >> You mentioned he you were mentioning

[69:04] while ago we were talking about

[69:06] leadership when it comes to the our

[69:08] team.

[69:08] >> Yeah. I rarely say no rarely.

[69:13] To the rest of the world, it's kind of

[69:14] like, let me think about that a minute.

[69:16] Even if I got a I already kind of know

[69:17] where I'm going. But the team, if

[69:19] they've already thought about it, let's

[69:22] try it.

[69:23] >> Yeah.

[69:23] >> And then we're going to find out if

[69:24] they're serious about doing it because,

[69:27] you know, let's Well, let's go. I say

[69:29] yes most of the time and we'll find out

[69:31] if they're serious, if it's a good idea.

[69:33] You know, we can flush that.

[69:34] >> You got a team of believers, right? I've

[69:36] spent time I' I've spent time with Tony

[69:39] uh you know and a year ago is we started

[69:41] working together a little bit on a

[69:42] podcast.

[69:43] >> He believes in Live the Dream. So why

[69:45] would you say no to that?

[69:46] >> Well the rest of the team do too or they

[69:47] wouldn't be here. They have

[69:50] >> David and I have done a a pretty solid

[69:52] job of painting the big picture.

[69:54] >> That's right.

[69:55] >> Boys, what a pleasure guys. Thank you.

[69:58] Uh we appreciate you guys a whole bunch.

[70:01] Um, we'll see you next week on Wednesday

[70:04] 9:00 a.m. You'll be seeing a bunch of

[70:06] reels of this one. And then I don't

[70:08] remember the date, but

[70:10] >> mid mid November, mid December, Lawrence

[70:12] will be back

[70:12] >> once again in November. Once again in

[70:14] December,

[70:14] >> and then we'll get January on the

[70:16] schedule.

[70:16] >> And then as we get in next year, aside

[70:18] from me and you hanging out, um, I'll

[70:21] come back and find some time in the

[70:23] studio just to spend slow it down a

[70:25] little bit,

[70:26] >> pick a topic, and dive deep. And we're

[70:28] going to uh you'll be seeing more from

[70:30] us on the leadership coming up soon.

[70:32] We've been we've been planning this

[70:33] thing for a while, but it's time to see

[70:36] some of the the sprouts pop up out of

[70:37] the soil.

[70:39] >> Thanks, guys. Be nice.