Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)

Name: Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)
Uploaded: 2024-04-21
Duration: 2327 s
Channel: Peter Yang
Description: Read a transcript preview of “Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)” from Peter Yang, uploaded on 2024-04-21.

Channel: Peter Yang

Uploaded: 2024-04-21

Duration: PT2327S

Read a transcript preview of “Build Your Spiky Point of View to Stand Out | Wes Kao (Co-Founder, Maven)” from Peter Yang, uploaded on 2024-04-21.

Transcript preview

Language: English (original, YouTube automatic captions)

[0:00] spiky point of view is your unique

[0:02] perspective on the topic of your

[0:05] expertise that other people other

[0:08] experts might disagree with so if you

[0:10] brought 20 marketers into a room and you

[0:14] say your spiky point of view 19 other

[0:16] people might disagree with it and they

[0:18] would have good reason for doing so so

[0:21] the point is not to say something that

[0:22] is a mic drop controversial obviously

[0:26] you know crazy thing you know what you

[0:28] say has to be rooted in EV

[0:30] in rationale in a logical thought

[0:33] process my guest today is Wes cow

[0:36] co-founder of Maven a very popular

[0:38] online course platform Wes and I talked

[0:40] about how to create market and teach an

[0:43] online course to make $2,000 or more per

[0:47] cohort I especially love Wes's

[0:49] Frameworks about how to build a spiky

[0:51] point of view to stand out with real

[0:53] examples and use the state change method

[0:56] to keep people interested consider

[0:58] subscribing for more great interviews

[0:59] every week okay cool all right well

[1:02] welcome West thank you so much for

[1:03] making time for this you know you're the

[1:05] co-founder mayen maybe we can start by

[1:08] you can start by describing your journey

[1:10] from you know just working marketing at

[1:12] a startup to co-found this company just

[1:14] at a high high level yeah yeah well this

[1:17] year marks my 15 year anniversary of

[1:20] working full-time so it's been a pretty

[1:23] long journey but my foray into working

[1:26] with education I was at an adtech

[1:28] startup in SF

[1:30] for you know three four years and at the

[1:33] time I was looking for something new you

[1:35] know I was born and raised in the bay

[1:37] went to school in t